#mindshare canada

Facebook Canada shared our latest work on Mindshare Canada's wall. (Literally. On their wall.) 

We recently wrapped up work designing The Coming of Age on Screens, a new Facebook IQ study on millennial behaviour that was illustrated by our super-talented creative Anna Dunn.

The study found marketing to millennials is fundamentally flawed as it fails to acknowledge the different characteristics prevalent in how young people interact today.  

Highlights from The Coming of Age on Screens were featured on Campaign magazine and then, somewhat amazingly, Mindshare Canada wallpapered a room at their HQ with our work.

Cool huh? 

Steve Hatch, regional director, UK and Ireland at Facebook, said:

If you want to know where the future is going, it's best to look at those who are living it right now. Findings from The Coming of Age on Screens show the fundamentals of living today haven't changed, but the ways that young people are communicating is different.

The report was a collaborative effort between our team and Facebook, Margaret and culture experts, Crowd DNA. 

#TBT - Mindshare Canada Huddle!

Tim Hortons travels back to 1964 #Tims50th 

Heart and Stroke Foundation Works With Time

The Heart and Stroke Foundation has kicked off February’s Heart Month with a new campaign around the tagline “Make Health Last” that builds off last year’s wake-up call of “Make Death Wait.”

With creative from Lowe Roche and media from Mindshare, the TV, print and digital campaign is built around the Statistics Canada number that shows a gap of about 10 years between the age Canadians are living to, and how long they are living in health. That gap is primarily due to heart disease, stroke and other chronic health conditions, says Geoff Craig, VP marketing, communications and strategic alliances, the Heart and Stroke Foundation.

Mott's Offers Holiday Hosting Tips With YouTube Program

To help Canadians hosting parties take their holiday celebrations up a notch, Mott’s Clamato Caesar is offering a holiday entertaining program with both online and in-store components.

Video tips so far have included how to set up a self-service bar for party guests and the importance of sticking to serving recipes the host has already mastered.

Veritas Communications led the creation of the video content and developed the strategy. The media buy on YouTube was executed by Mindshare. The online part of the program runs until Dec. 19. In-store promotion, which runs until Feb. 17, was executed by Black Rock Marketing.

Avery Canada Rings the Back-to-School Alarm

Avery Products Canada is waking students up for back-to-school with its latest campaign, which features media by Mindshare, creative by Holmes PR and a microsite developed by Toronto’s Phillip Sung Design and Exclaim Solutions.

The campaign will drive to the branded microsite that will host the “Avery Binders Wake Up Contest,” inviting students to submit short videos depicting the zany ways they intend to wake themselves up for back-to-school.

Check out the winning entry of the Avery 'Wake Up' Contest.