#haa work

We're very proud to see the Big Reveal campaign – featuring the exquisite work of Malika Favre – bringing a touch of BAFTA glamour to the London Underground.

Our creative director, Paul Willoughby, describes the campaign:

'The Big Reveal' evokes the glamour and anticipation of the BAFTA experience.

BAFTA night is full of big reveals: stars emerging from limousines, beautiful dresses on display, flashbulbs in the darkness, icons stepping into the spotlight, winners drawn from envelopes… It's also about looking beyond the dazzle to touch the real emotions of the big night.

We're collecting Big Reveal photos for our archives so if you snap a photo on the Tube or on a London bus, please tweet us @humanafterall. 

Read more about the Big Reveal.

It's been a big year. Let's break it down...

The HAA Studio in Numbers

1 We celebrated our first year as HAA by hosting a black-tie screening and our very own BAFTA-inspired awards ceremony.  

2 We welcomed new talent – a design assistant Aaron, and editorial assistant, Alex, who came on board with endless enthusiasm, skills and a whole lot of magazine pump. (Ah, the yoof.) And we're expecting more to join us quite soon...

6 We farewelled six of our beloved staff, each of whom has gone on to explore pastures new.

21 Our peers voted us an amazing #21 in the Computer Arts top UK agencies poll. 

49-59 We relaxed into a vast parquet-floored space at 49-59 Old St, with giant windows, a garden of squirrels and a housewarming party that was shut down by the ol' bill.

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Client Projects: Highlights

Google EMEA added us to their official agency roster. 

The BAFTA Film and TV Awards campaigns saw our work on international tv, public transport across the capital and in the grips of Martin Scorsese as he chatted casually to Leo di Caprio. (From our iMacs to his hands..!)

Facebook shared our work on Mindshare Canada's wall. (Literally. On their wall.)

The World Economic Forum retained our services for a second year to create the Outlook on the Global Agenda for our world's thought leaders, with Fastco handpicking a selection for a dedicated feature.

We did a load of new work for YouTube, ourscreen, Jameson, Shakespeare Schools Festival, elevenfiftyfive, and the list goes on...

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HAA Projects

Cult Movie Cards: thanks to 400 Kickstarter backers, we made our our very own pack of USPCC playing cards, inspired by cult movies. The finished deck even inspired its own Buzzfeed quiz. Get your hands on a pack at cultmoviecards.com 

Weapons of Reason: a magazine to turn knowledge into action launched in partnership with D&AD and received some awesome feedback from readers and the press. Follow WoR on Instagram. 

Delve: our new weekly movie service launches 2 January 2015. Read more here. 

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Personal Projects

Evan lauched Increments, a music/art project. Take a look/listen here.

Paul's Twin Peaks postcards were picked up by HuffPo and the Observer, even after they were all sold out.

Eve curated a private exhibition and made a poster for Do the Green Thing climate change charity to inspire action through creativity.

Angus & Anna took part in an exhibition in Tel Aviv during the summer conflict. 

Anna was named chief of drawing for Anorak, and worked on new illustration projects for Airbnb and many others.

Liz finally accepted the end of the Human League mixed netball team.

And that's about it – 2014 has been big. Thank you for all the support, and we look forward to seeing you in the new year.

Still want more?

Wow.

Thanks.

We're thrilled to be working with BAFTA again on their 2015 awards campaigns, as announced by the imitable host, Stephen Fry...

We're also excited to once again be working with the super-talented illustrator Malika Favre. In the past, Favre has contributed her skills to both our LWL70 and Face Stamp! exhibitions as well as speaking about her craft at our Guardian Masterclasses and illlustration symposium.

For 2015, the BAFTA Film Awards campaign identity focusses on “'The Big Reveal", evoking the glamour and anticipation of the BAFTA experience. 

Favre explains:

 This year is all about the Big Reveal, and what happens in the shadow as much as what comes into the light, so we had to find a visual solution to tell a story of the event as well as [BAFTA’s] heritage with as few lines as possible. We also wanted the image to retain several narrative layers: a bold and striking poster from afar as well as a hidden story when seen up close.

This January and February, the Big Reveal campaign will be seen on public transport throughout London, and in press and online advertising. It'll also form the basis for the prestigious event tickets, and Favre will illustrate five different covers of the official Awards programme, based around the nominations for Best Film (like the stunning set of programmes created by La Boca for 2014 below.

Huge congrats to our handsome friends at Archer's Mark, whose brilliant documentary Next Goal Wins was named best documentary at the Moët British Independent Film Awards last week. 

We were honoured to have created the Next Goal Wins titles and hope this award helps to bring even more recognition to both the uber-talented Archer's Mark – and American Samoan national football – teams.  

We also hope they don't forget about us when they move to Hollywood and start making blockbusters.

Until then though... cheers lads! 

Last week D&AD selected a series of WoR illustrations to spotlight on their blog. Each visual artist – Aaron Nelson, Adrian Johnson, Anna Dunn, Eve Lloyd Knight, Cajsa Holgersson and Jean Jullien –  took a moment to reflect on their work and how they tackled their Arctic briefs.

Recent graduate Aaron Nelson, who joined us for most intense period of the magazine's publishing schedule, created an Arctic city accessible only by air to accompany Anubha Momin's postcard from Iqaluit:

My brief was to capture the vibrant city of Iqaluit. One of Canada's smallest cities, Iqaluit's population is constantly rising with a diverse mix of inhabitants .

I was inspired by some of the city's unique architecture designed at the time for functionality, the ability to withstand climate conditions and cut material costs. It allowed me to replicate a number of the distinctive buildings that are located in and around the city of Iqaluit.

More:

This week we finally unveiled our new weekly movie service. Are you ready to Delve?

We love movies. We’ve always carried within us the desire to share that feeling with other people. In 2005, the founders of HAA launched a movie magazine called Little White Lies and, in the eight years that followed, we created its website, populated its social channels, staged numerous events and developed an app.

Originally our mission – an homage to Almost Famous’ Lester Bangs – was to be 'honest and unmerciful'. But as we began to mature and evolve, so did our goal. We wanted to turn LWLies into a brand that could actually be ‘useful’ to people.

In fact, we had a new mission: to help people love film more. Two years after leaving LWLies to the hands of others, we’ve never felt this desire more strongly.

This is why Delve was born. It’s not only our return to the world of cinema, but the rejuvenation of our mission to inspire more people to fall more deeply in love with film.

But a couple of key things are different this time around...

We’re not here to be critics any more. We’re particularly not here to be negative towards any film in any way. If we don’t have anything nice to say about a movie, we’d prefer not say anything at all. As you’ll see, Delve is an exercise in curation more than criticism.

We want be a friend to the best new films out there. Like all great friends, we want to introduce you to them properly: on a screen as big as a house, with wraparound surround sound, amongst other people, followed by a journey home that lets think and chat about the life-enriching experience you’ve just had.

We want you to invest in a trip to the cinema, because we believe the big-screen experience pays back in a big way.

We believe movies make life better. How? Delve will show you.

Because Delve isn't just about movies. It's about using movies as a springboard to discover more about the amazing world we live in. Great movies inspire us, teach us and enrich us. Delve hopes to do the same.

We’ve been working hard on making Delve something that not only makes you love film more, but makes you love life more. Here's how:

Every week, Delve recommends a single movie: the one new film that's most worth watching at the cinema. But then Delve goes deeper, bringing you a curated bundle of fascinating links from the wider world around our Film of the Week. Things to read, things to watch, things to learn.

Every Film of the Week will also be celebrated with a beautiful illustrated artwork (like annalisedunn's Gone Girl print, above), which fans can buy, collect and keep forever.

Intrigued? You can find out exactly what Delve is and sign up right now. Delve launches on 2 January 2015.

Over the coming weeks, we’ll be sharing more information on how we developed Delve right here on CreativityConnects. Until then, head over to delvweekly.com or follow @delveweekly for more. 

Criterion Designs, the new tome from Criterion chronicles some of the exciting names in design and illustration (including Malika Favre, Daniel Clowes, Frank Kozik and ...us!) as they apply their talents to some of the most important and influential films of all time. 

The 306-page volume featuring thirty years of covers, supplemental art and never-before-seen sketches and concept art plus a gallery of every Criterion cover since the collection’s first laserdisc in 1984. 

Laserdisc! Damn that makes us feel old. Here's a nice little flick through...

If you're quick, you'll catch the Quadrophenia cover by Paul Willoughby and Angus MacPherson at 15 seconds in:

Fine work lads! Here's how it looked inside: