#lowe roche

Fury Road Dusty Car Wash in post apocalyptic Toronto for @MadMaxMovie @WBPicturesCan @loweroche @Jonny_LP @jonsimo

Warner Brothers Pictures Canada recently promoted the launch of the film, Mad Max: Fury Road, with the Mad Max Fury Road Dusty Car Wash. In the world of Mad Max, dirt is a badge of honour. The more dust and rust on a vehicle, the better. A piece of downtown Toronto was transformed into a post-apocalyptic world, complete with scrap metal, pyrotechnics and of course, coloured smoke grenades. At the…

On Fury Road, the car washes spit you out dirtier.

Heart and Stroke Foundation Works With Time

The Heart and Stroke Foundation has kicked off February’s Heart Month with a new campaign around the tagline “Make Health Last” that builds off last year’s wake-up call of “Make Death Wait.”

With creative from Lowe Roche and media from Mindshare, the TV, print and digital campaign is built around the Statistics Canada number that shows a gap of about 10 years between the age Canadians are living to, and how long they are living in health. That gap is primarily due to heart disease, stroke and other chronic health conditions, says Geoff Craig, VP marketing, communications and strategic alliances, the Heart and Stroke Foundation.

Rip Waxing Strips Off a Naked Guy in Toronto

via Creativity:

People could pull the wax-strips off his body, eventually leaving him completely bare -- and each strip featured a "pain indicator" face showing his painful your particular stretch-and-tug was. 

Copy: How will you spend your last 10 years?

Check out this clever "instant direct mail" campaign by a Canadian Porsche dealer.