When They Go Low, We Go High

A movement, a mantra, a menu.

Facebook Canada shared our latest work on Mindshare Canada's wall. (Literally. On their wall.) 

We recently wrapped up work designing The Coming of Age on Screens, a new Facebook IQ study on millennial behaviour that was illustrated by our super-talented creative Anna Dunn.

The study found marketing to millennials is fundamentally flawed as it fails to acknowledge the different characteristics prevalent in how young people interact today.  

Highlights from The Coming of Age on Screens were featured on Campaign magazine and then, somewhat amazingly, Mindshare Canada wallpapered a room at their HQ with our work.

Cool huh? 

Steve Hatch, regional director, UK and Ireland at Facebook, said:

If you want to know where the future is going, it's best to look at those who are living it right now. Findings from The Coming of Age on Screens show the fundamentals of living today haven't changed, but the ways that young people are communicating is different.

The report was a collaborative effort between our team and Facebook, Margaret and culture experts, Crowd DNA.