#michael haslam

Brian Epstein built an empire around the Beatles - but he carried the seeds of his own doom

By GODFREY WINN

BRIAN EPSTEIN was the business brain behind the pop revolution of the sixties. He discovered the Beatles and made them millionaires. As a star-maker, Epstein's career was spectacular but brief. He was thirty-two when he died in August, 1967 - poisoned by an overdose of a sleeping drug. With his love of show-business, GODFREY WINN - Britain's best-known journalist - was a long standing friend of Brian Epstein and watched the pop impresario build a world wide entertainment empire. And he was close enough to Epstein to see the tragic consequences that instant fame and untold fortune had on the young genius.

I found myself one Saturday evening in 1963 climbing the stairs of an anonymous building close to Cambridge Circus, in London’s theatre-land.

In a barren, unfurnished room the walls, with their peeling paint, were decorated with posters of such plays as A Taste of Honey and The Miracle Worker.

i looked at the posters, and decided that there was a certain symbolism, a link here with the intriguing encounter that lay ahead of me.

I thought, too, of all the players who had rehearsed in this room for a multitude of productions: so full of hope that success was this time almost in their grasp, and so often to be reminded that half the members of the actors’ union, Equity, are permanently out of work.

Acclaim

Would it be different for the latest Merseyside group who, already acclaimed in the provinces, were about to have their most important challenge to date, the star spot on the Sunday Night at the Palladium television show?

The Beatles, with the hair-style that they made their own, were still not much more than a name to me.

A few days before I had talked with their manager and discoverer Brian Epstein in the lounge of the Grosvenor Hotel next to Victoria Station.

He was dressed in the kind of silk suit that pop groups wore like a uniform. But there, all comparison ceased.

For at that time he had not yet discarded the solid air of the middle-class Jewish back-ground from which he was sprung.

Unreal

Epstein’s tragedy was that, in surrendering one background, he became so overwhelmed by the trappings of the world into which the fantastic success of his proteges catapulted him that he was never able to put down roots into reality again.

This son of a prosperous Liverpool store-owner was the classic example of the actor manque.

He was nearly thirty when we first met, but as soon as he started talking of the time when he had enlisted as a student at the Royal Academy of Dramatic Art, his voice had the eager lilt of a stage-struck youth.

A moment later his expression had changed. He was earth-bound once more as he described his return to Liverpool and entry into his father’s business.

And how, one day, while he was serving behind the record counter of one of his father's stores, a customer asked about a record made in Germany by an unknown Merseyside group.

And how he tracked down the record, later saw the group performing “for peanuts” at the Cavern in Liverpool, and sensed "something dynamic”; then peddled their tapes around London recording companies.

“And do you know, that tape, that very first record, Love Me Do, sold a hundred thousand. We were IN."

Just as I was in, now - the only spectator at the Beatles' private rehearsal for the Palladium.

Screams

Or rather, myself plus the tailor who had brought with him the four new suits, black like a matador’s, that Epstein had ordered for them to wear, replicas of his own. They put them on and pranced round the rehearsal room, bowing to an imaginary audience of fourteen million viewers.

“Ladies and Gentlemen: We are very pleased to be here at the Palladium.

Suddenly, uncontrollable excitement possessed them. The Palladium. The Palladium, they shouted out, screaming like their own fans, as other pilgrims have cried across the centuries. Jerusalem on high.

It was the youngest who spoke the introduction. He wasn't satisfied till he had taken them through it a dozen times.

"It's the moment before the curtain opens," Paul commented with the air of a veteran. “You finger your guitar and hope they won't start throwing things."

The moment they started to tune their guitars they seemed to fill the shadows of the lonely rehearsal room, darkening into twilight, and at the same time to grow in stature themselves.

The Beatles will always be held in high regard for what they have achieved by the unique sound of their music.

Having been among the first to recognise their talent, I feel I am in a position to suggest now that what has gone wrong somewhere along the line has been their inability, especially in the case of George Harrison and John Lennon, to pour back sufficient of the bounty that has fallen into their lap.

Perhaps it has been part of their appeal for the adolescents, that they themselves have not grown up in the full meaning of the phrase, any more than Brian Epstein was able to do.

Right up till his unnecessary, wanton death Epstein went on referring to his discoveries as his “boys,” seeing himself as the fifth member of the hierarchy, the eldest Beatle.

Then, when the group ceased performing together except for recording sessions, he could not help feeling to some extent excluded, even though he was still their manager - “the boss,” as they called him.

Dire

So in order to try to prove that he was someone big, in the theatrical firmament, in his own right, he started producing and putting on plays, with dire results.

He had all the money in the world to squander, but too little productive talent of his own.

Disappointed, and depressed, though he would not admit it, he finally turned to pep pills by day, and sleeping pills by night, a diet that was ultimately to destroy him.

Once he proclaimed to me, standing outside the Palladium: “All that matters is to have your name in lights.”

I could not persuade him otherwise, though I had persuaded him to spend the Sunday before the Whitsun holiday, making the journey all the way to Bolton in Lancashire, to hear an unknown singer in a pub, who had been recommended to me with such persistence and such enthusiasm by one of my readers, that in the end I felt it churlish of me not to do something about it.

Kinder?

The singer’s name was Michael Haslam. He was married and worked by day in a local tannery, and he specialised in singing ballads.

As it happened, Epstein was looking at that moment for a ballad singer, as a contrast on his touring bills to such of his properties as Billy J. Kramer and Gerry and the Pacemakers.

Otherwise, I doubt whether he would have ever listened to my suggestion, and in a way now I wish I hadn’t been persuaded myself to make the effort.

To have done nothing might have been kinder in the long run to the dark, tall young man, with the sort of looks which Elvis Presley first made fashionable, and the physique of a miner, who packed them in at weekends at The White Hart.

Except that if the Beatles’ impresario had not turned up that Sunday evening in Bolton, yet another pub singer might still be imagining he was there only because the luck of being discovered had just never happened to come his way.

Certainly the audience reaction that evening in Bolton was tremendous and entirely spontaneous. I can hear it, smell it how. Even so, I was not entirely convinced myself.

Undoubtedly there was a voice of some lyrical power, but did he also possess sufficient personality?

And how would he stand up to another environment, bereft of his regular admirers, alone on a stage, or in front of a TV camera?

Epstein brushed aside my doubts. On the spot he decided to sigh Haslam up, with the arrogant impetuosity of a Tsar.

Anxious

Two or three evenings later, Epstein and I met again, this time in my London home. We had arranged that he should pick me up and have a drink, en route for the Palladium.

He was eager for me to see another of his proteges, This time the girl, also from Liverpool, who through his astute judgment had with surprising sped reached what used to be the Mecca of all music hall artists.

Cilla Black.

In the fervent hope that one day Mike Haslam, equally skilfully projected, would reach the same goal, I accepted, though Miss Black’s nasal voice with its Liverpudlian vowels screaming at me over the radio at breakfast time had not created in my mind the most enticing of images.

Doubts

However, none of that was my affair. I could switch off the knob.

Whereas the other artist, uprooted and disorientated, was to some extent my responsibility.

In the forty-eight hours which had intervened, my initial doubts had only grown.

“After all, Brian, if I hadn’t dragged you to Bolton, you would never have heard of him.” Even to myself, it sounded like a self-accusation, but my guest again brushed aside my fears.

“Don’t worry,” he replied, with a rajah-like wave of his hand.

“But I do worry,” I protested anxiously.

“You shouldn’t. Don’t you realise, it’s nothing to do with you anymore. Mike Haslam belongs to me now.

“From this moment he is my discovery, and I shall look after him completely, change him, mould him, fit him into my set-up.

“All the credit, all his future success will be entirely my doing. You merely introduced him to me. Anyone might have done that.”

I was flabbergasted rather than relieved by this lofty declaration.

Rebuff

In an instant he had assumed the air of the great, international impresario slapping down a small-time sleazy agent who had dared to suggest that he should have a slice in the property value of the unknown name about to be groomed for stardom.

Of course, I wanted no financial stake in the young man’s future. I was not in show business in any shape or form.

At the same time, I surely had an ethical stake. A moral stake, if you like. Anyway, something quite different and rather more binding.

But I was meeting the real Brian Epstein for the first time.

Gone was the mask of mock humility, worn by the apparently modest young man fresh from the provinces, who in his original talk with me had praised and congratulated everyone except himself.

For the first time I glimpsed the strong streak of paranoia, which was swiftly to grow into a kind of sickness.

Welcome

Not surprisingly, I was dismayed and we had an uncomfortable evening, saved, as far as I was concerned, by the affectionate welcome I received in the dressing room of Frankie Vaughan, who was the real star of the show.

He and the boys in the band were deep in a poker session, but the occupant of the coveted No. 1 room broke off without a trace of annoyance and jumped up from his seat to offer us drinks.

How different had been my reception in the No. 2 dressing room.

Miss Black was seated in an ungainly position, her legs sprawled out in front of a portable television set, and did not trouble to get out of her chair, or to make any attempt at conversation.

After a few embarrassed moments, I backed out into the passage again, and it was then, at my suggesting that surely his new girl needed a matronly, experienced woman in attendance to help and advise her back-stage, that Epstein made the comment that having your name in lights was the only thing which mattered.

I expect he thought my suggestion was an impertinent one, though it was only intended to be constructive.

Unfortunately, I had already promised to have supper with him afterwards, and then to see his new house, and Miss Black, dressed in a black leather coat, more suitable for the back of a motor-cycle, came along, too.

Surprise

Not wishing to lie openly about my reactions to her performance, and searching for some topic of conversation which would be of mutual interest, I asked my host if he was contemplating adding any other female singers to the troupe of artists under his banner.

I am still surprised when I recall the reply I received, uttered with absolute and final conviction.

“No, I do not need any other women artists. Cilla is the Edith Piaf of England.”

Whatever she was or has become - and Miss Black has undoubtedly achieved a large and loyal following among her contemporaries - she is not another Edith Piaf, that great Parisian singer. How could she be?

Despite all Epstein’s confident assertions, Mike Haslam failed to float for long in the larger pool.

Symbols

Even while he was still alive I never talked with Brian Epstein alone again, after that evening at the Palladium, when in the small hours I found myself standing in a room in his house dominated by a row of telephones of different colours on a long desk.

Nothing else about the house, the modernistic innovations of which suited his temperament, left any mark upon my memory.

Only the telephones, those inanimate props of a tycoon existence, stare at me like a blown-up photograph on my desk. The symbols and instruments of a certain kind of power.

“I lift one receiver,” he told me exultantly, “and say to the operator ‘Get me a Hollywood number.’ I book in that call, and five minutes later I am talking to New York.

“Hardly have I rung off, when it is Australia on the line. Everyone wants me, everyone wants the Beatles. Everyone wants all my boys.”

“What about the time factor?” I asked. “For instance, when it is mid-day here, and perhaps three o’clock in the morning there, or vice-versa?”

“I don’t mind about that. I am ready to take calls all round the clock. I like it best sitting here by myself through the night, doing business. Big business.”

His usually deceptive, quiet voice rose to a crescendo: he was playing the big scene in the third act from all the stage and screen dramas of which he had been cheated by his inability to make the grade as an actor in the legitimate theatre.

But I had no desire to play in turn the part of the stage stooge, and fled from that house in Kinnerton Street to walk home through Belgrave Square, where at the corner of Chapel Street and Groom Place the nocturnal life of the fifth Beatle was finally to snuff out in the last of his London homes, whose larger rooms he had furnished in even more grandiose style.

Some months before that happened, he had a breakdown, which was hushed up, and then they put him in a private nursing home at Roehampton, in Surrey, which caters particularly for patients whose minds have been temporarily disturbed.

Guarded

After that he was never without a friendly and considerate bodyguard, who became his shadow.

Except on that final weekend when, in a sudden change of mood, he decided to drive himself from his country home at Heathfield, Sussex, back to London, though it was a bank holiday.

The Chapel Street house was only a stone’s throw from where my elder brother lives, and sometimes, when I was dining with my family, my sister-in-law, more in bewilderment than disapproval, would comment:

“Such strange people hang about Mr. Epstein's house.

“I suppose they are waiting, hoping that one of the Beatles will come out.”

That Sunday afternoon, when the news of his death broke, and the police cars drove up, the flower boys and girls in their peacock clothes left the Kings Road parade and crowded into Chapel Street, as though they were queueing up for a pop concert.

As far as I was concerned the epitaph was spoken by David Jacobs - not the disc jockey but the lawyer, with the looks himself of a film star - who acted for so many other names in show business beside the Beatles.

Freedom

Now that it was all over, the final battle lost, Epstein's adviser from the start spoke to me with a freedom he could not have done before:

“The trouble with Brian was that he had everything, and yet nothing.

“He had a strong family feeling, right till the end, and his loyalty towards the Beatles and his other properties, like Cilla Black, was fantastic.

“I suppose you could describe it as a kind of love affair on his side, but nothing stands still in life, and he was conscious that they were inevitably growing away from him, as they matured both as artists and people.

“This made him more and more restless and unhappy, though he wouldn’t admit it except in one of his increasing moods of depression, when all I could do was to remind him how much he was worth, in money and properties.

“But even that knowledge began to lose its flavour. It was then that he started taking pills to try to recapture the sense of euphoria he had had at the beginning.

“It was imperative for him to feel that he was still in the swim himself, not just taking a percentage of their earnings.

“I hoped so much that the house at Heathfield would make a difference.

“He had gone down that weekend for the Bank Holiday. But after dinner on that Friday evening, he suddenly changed his mind and drove himself back to London, alone.

“What would I have done had I known? It’s always so easy to be wise after the event.

“Sometimes one has a kind of instinct, and can act swiftly, but even then it can be too late, or impossible to protect the person indefinitely against himself, if the seeds of self-destruction are strongly developed in him or her.

“In this case we shall never know for certain exactly what happened. Except that he went to sleep again that night, and never woke up.

Loner

“In a way, I was closer to him than anyone. He really unburdened himself to me.

“He was not so much a loner, as a oncer.

“What do I mean by that? I mean that he was incapable of any lasting physical relationship with anyone. He was incapable of love.”