I wrote most of this a while ago when I was still very very sad about the Loki show being The Great Disappointment That It Was, and while time has sort of mellowed how intense my feelings of betrayal are, the sentiments still stand very true for both the Loki Series, Infinity War/ Endgame (etc), and the general direction Iâm seeing in Marvel going forward for many of their projects.
Still kind of baffles/enrages/saddens me that weâre at the point where the highest grossing franchise in the world, which prides themselves on being one giant connected universe, isnât expected to provide character or story continuity, hire competent writers who are experienced and passionate about the characters theyâre writing, or really just give a single fuck about maintaining the quality of depth and story telling that was present in the earlier phases.
And when youâre not okay with that, when youâve watched this slow decent in care and quality eroding your at favorite characters until their unrecognizable, when youâre vocal about the fact that the writer/director of the thing youâre ïżŒ passionate about seems to actively dislike the source material/character or isnât qualified to be in charge of it, when you say âhey, thereâs some really shady messaging in this that implies a really harmful thing, and you guys maybe should have thought about the connotations of it before going through with itâ⊠youâre told to just shut up and stop complaining, that itâs fine for entire character backgrounds to be retconned and to hire writers who donât invest time and research into their work. That itâs fine that characterâs abilities and strengths and entire fucking personalities are scraped and that touching, poignant stories are replaced with soap opera levels of insincere drama and romance. Youâre told that these perceived issues and imagined slights (he he) are completely insane and you should just stop drawing attention to the things youâre just expected to ignore for some reason being so negative about.
Marvelâs ability to create meaningful, rich, character driven stories that appeal to multiple groups of people is what made them so unique and popular in the first place. Inconsistency was at least partially explained, or wasnât detrimental to the plot, production value was priority, and films had a weighty feel that enforced the stakes and could amerce the audience in the story. They cared at one point; maybe they werenât genius films or the hight of cinema but they were gripping and emotional and decent. But itâs not fans of those films that are Marvelâs target audience anymore, itâs the people who werenât.
You know, at the end of the day I think if the movies were better, if the writing and production consistency and continuity were better, if they took themselves seriously enough to follow basic logic in storytelling instead of veering off the proverbial cliff and expecting us to pay to watch our favorite characters sink, if they developed concepts and showed us fully realized characters, EVERYONE WHO DOESNâT CARE WOULD/ SHOULD STILL BE ABLE TO ENJOY THEM!!
Because thatâs what we want when we criticize whatâs happening with the future of Marvel. Thatâs what we mean. We mean âPlease create things that both audiences may find something to enjoy in. Please try to do right by us and the characters whoâs lives are dictated by your decisions. Please care, as much as we do. Please create authentically, engagingly, passionately. Please, try to be better, try to make more than just the money you want from our wallets.â And I can only hope those satisfied with less might find the good in things that would come from all of that as well.