#kleva

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Kleva drops his video for his lead single, “Sober”, off his latest EP titled, Johnny True Love.   The video opens up on the beach that already sets a smooth fiery setting with almost a sultriest type melody with echoes in the beat served up and produced By Rob Camps.  Kleva’s sound seems to grow with each project coming from his last project,  De La Nawf 2: “40’s on Sixth,” which obviously was inspired by his consumption of orange Juice and 40oz throughout college. Now, just recently graduating with his bachelors degree from University of Austin, being his last summer of college, definitely sets the mood for his latest mixtape and it reflects in his lyrics throughout the mixtape with stories of crazy love, 40’s and his college lifestyle with a more melodic grown feeling that definitely proves Kleva is a “musician” leaving the label of being just a rapper.

“For this particular project I was trying to focus in on a specific kind of sound. "SOBER" was the epitome of the sound that I was looking for. Something melodic that made you feel good immediately upon listening to it, but also w/ real feelings attached to it. I feel like sometimes we don't put enough importance on feelings and emotions in rap because we don't like to feel or look vulnerable, but everybody feels vulnerable, so everybody can relate.” Says Kleva

Johnny True Love Ep also featured label mate Kid Evo and HH4L comrade Real.   The Rap/R&B sound was perfectly blended by Street Science in house producers Rob Camps and Martin Mac.

For those that don’t know, Kleva is one of Houston Hip Hop’s next promising generation of emcees. The aggressive versatile young 22 year old MC brings an impressive balance of smoothness, toughness, and Southern Swag.

Kleva currently teamed up with indie label and brand experts, Street Science Ent.  Based out of Houston, TX..  Street Science which is a collaborative of Industry Influencers united to Develop Musicians Hitting the Mainstream.

Kleva received attention with his feature on the video for the track, “Bang Bang”, where he appears with his fellow labelmate, Aye Yo Smiley and his Hardheads entourage. The duo marked their TV debut with both guns blazing in the video release, which premiered on Mun2, the nations #1 Hispanic cable music network, followed by the video being listed on the WorldStarHipHop.com front page.

Coming out of the Northside of Houston, Kleva was born to Mexican-American parents in the Aldine Mail Route area and started rapping at the very young age of 8. He was influenced early as he watched his older brother tour the country during his pursuit of the rap game. He was also influenced by his brother's crew, Hardheads, who felt like a second family to him. Kleva took his career in music a step further at age 14 when he started dropping his own mixtapes and finally started to develop his sound. His upbringing heavily influenced his style, but don’t let this MC make you think his criminal minded lyrics are the extent of his intellectual abilities. He graduated with a bachelor degree from University of Texas in Austin, TX. and also reppin’ the Omega Delta Phi fraternity.

“Hey, I just want to make money to pay off my student loans. Ha! I wanna put on for my people. If you can relate to me in anyway, whether that be that we lived on the same street or we’re the same ethnicity or maybe you sat in a class with me once, then you my people. I came to the conclusion that I love to entertain, perform, and create. I have respect for all artists of every kind. I always say it's dope to be able to create something from scratch and bestow it upon the world. It would have never been there if it wasn’t for you. Be proud of that. Even if it is just an aluminum foil swan you made at Freebirds. Nah, but fa real, the little dudes in the hood influence me. I know their struggle, me and my dudes were them. I want them to look at me and be like, 'Kleva use to stay right there off of AMR and Fern Meadow and he did it. I can do it too'. Whether it be me being in college or they see me tryna do my thing with this rap shit. They influence me. Whatever you wanna do, do it. Everybody gonna tell you 'no' except yourself, so if you sittin’ there doubtin’ yo shit, you already lost. I wanna kick down barriers and tell my own story, unfiltered and raw."

For more information on Kleva or this please email [email protected] or contact Jessica Martinez at 832.606.7180