#indies

MARINA SHAFIR vs. AMIRA [ 1 / 2 / 3 ]

I have a suggestion/recommendation for fans of indie things, like most audio dramas:

Stop liking posts. Share them instead.

Or do both. But the like does *not* matter in comparison to the retweet, reblog, reshare, repost.

As both an indie creator AND a huge fan and supporter of other indie works, I feel like so many people have forgotten that likes do pretty much nothing. They do nothing even on algorithmic sites these days, and certainly have NEVER done a thing on a place like Tumblr.

So likes, despite being a wonderful expression of appreciation for the creator, do nothing to spread the word about a work.

Indies more than anyone do not have the resources to spend money on marketing, and so organic advertising is all they have. Some of us are so lucky as to have the backing of a network who markets our work for us, or whose name brand gives us some more power, but ultimately we're all still indies, and the only real way any of us are given air time is by other people talking about us.

Or fans sharing our posts. Posting about us.

PLEASE POST ABOUT YOUR FAVOURITE INDIE WORKS AS OFTEN AS POSSIBLE, BECAUSE IT'S ALL MOST OF US HAVE! We try to hype each other up, but that doesn't compare to just organic fan engagement, and fans sharing to people who have never heard of us.