Aug 3
The Return of the Ice Bucket Challenge: How Football and Pro Wrestling Are Uniting to Fight ALS
If you were anywhere on the internet back in 2014, you undoubtedly remember the Ice Bucket Challenge. My social media feeds were flooded with friends, family, and celebrities alike drenching themselves in freezing water for a good cause. It was a cultural phenomenon that raised over $115 million for research. Now, over a decade later, the challenge is making a viral return. But this time, the…
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