Martini Racing
Who said Martini&Rossiās first motorsport legacy started with Lancia?
In theĀ ā30s Martini&Rossi made these advertisements for his Elisir China with the most famous italian drivers of the time, Achille Varzi and Tazio Nuvolari, on Motor Italia, a Turin based car magazine.
Handwritten phrase from Achille Varzi says: āTrovo lāElisir China Martini gradevole ed efficaceā - I find Elisir China MartiniĀ pleasant and effective -; and Tazio Nuvolari confirms in its own words:Ā āDevo la mia energia allāuso quotidiano dello squisito e salutareĀ Elisir China Martiniā -Ā I owe my energy to the daily use of the exquisite and healthy Elisir China Martini -.
In any case, never drink and drive!
Below the Campion Collection, made by the best Lancia Martini racing cars and recently sold by Girardo&Co.
Ā© Motor Italia/Martini&Rossi and Girardo&Co













