Martini Racing
Who said Martini&Rossi’s first motorsport legacy started with Lancia?
In the ‘30s Martini&Rossi made these advertisements for his Elisir China with the most famous italian drivers of the time, Achille Varzi and Tazio Nuvolari, on Motor Italia, a Turin based car magazine.
Handwritten phrase from Achille Varzi says: “Trovo l’Elisir China Martini gradevole ed efficace” - I find Elisir China Martini pleasant and effective -; and Tazio Nuvolari confirms in its own words: “Devo la mia energia all’uso quotidiano dello squisito e salutare Elisir China Martini” - I owe my energy to the daily use of the exquisite and healthy Elisir China Martini -.
In any case, never drink and drive!
Below the Campion Collection, made by the best Lancia Martini racing cars and recently sold by Girardo&Co.
© Motor Italia/Martini&Rossi and Girardo&Co
