Oct 16, 2020
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Mobile ad companies form 'Post-IDFA Alliance' to prepare for Apple privacy changes
Mobile ad companies form ‘Post-IDFA Alliance’ to prepare for Apple privacy changes
Six mobile advertising companies said Wednesday they have formed a partnership called the “Post-IDFA Alliance” to help marketers and app developers adjust to upcoming Apple privacy changes that will allow users to stipulate how ad tracking works on iPhones. A new App Tracking Transparency feature across iOS, iPadOS, and tvOS will require apps to get the user’s permission before tracking their…
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Fyber launches new ad mediation platform FairBid 2 Marketing technology firm Fyber has launched a new ad mediation platform called FairBid 2. Features include the ability to manage individual ad real-estate within an app, to call a single demand source multiple times in the same waterfall at different price points, and the option to manage the waterfall manually or enable all demand sources to be automatically optimised and re-prioritised.
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Fyber raises $169M in convertible bond to expand mobile advertising business
EXCLUSIVE: Fyber has raised as much as 150 million euros, or $169 million, in a convertible bond to continue the company’s expansion into the global mobile advertising technology market. Last October, Berlin-based Fyber allowed RNTS Media to acquire it for $190 million in a transaction that enabled it to go public on the Luxembourg Stock Exchange. Now, RNTS Media is also […] http://goo.gl/CvyaX7 #Playistic
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Acquisition News: RNTS Media Adds More Fyber to its Business Diet
It seems like every time you turn around a new acquisition in the world of digital media and digital advertising has occurred. In a recent announcement, RNTS Media shared their impending agreement to acquire Fyber.
The acquisition will be a mixture of both cash and stock and will allow Fyber’s strength in advertising technology to complement RNTS Media’s digital media skills.
The goal of the acquisition is to gain the ability to strategically market to and penetrate targeted geographic areas, both nationwide and globally.
Fyber has already tripled in size during the 2014 calendar year, and is expected to continue their momentum, but now as part of RNTS Media’s cross-platform marketing operations.
“This transaction is another great milestone for Fyber, as it allows us to super charge our product innovation and enhance our technology and services to meet the complex monetization challenges that mobile developers face today,” said Fyber co-founder and CEO Andreas Bodczek. “By joining RNTS Media, Fyber will be armed with the right resource to be able to rapidly scale our operations and seize the $18 billion mobile ad revenue market.”
South Korea’s RNTS Media acquires Fyber to create a global mobile advertising technology company
Fyber's management team will continue to run the overall business. http://goo.gl/l2K7Su #Playistic