Mobile ad companies form 'Post-IDFA Alliance' to prepare for Apple privacy changes
Mobile ad companies form āPost-IDFA Allianceā to prepare for Apple privacyĀ changes
Six mobile advertising companies said Wednesday they have formed a partnership called the āPost-IDFA Allianceā to help marketers and app developers adjust to upcoming Apple privacy changes that will allow users to stipulate how ad tracking works on iPhones. A new App Tracking Transparency feature across iOS, iPadOS, and tvOS will require apps to get the userās permission before tracking theirā¦
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