#cronoa

Feeling Corona Beer’s leverages it’s non-oxidizing formula very well in its packaging as well as branding. Because of its transparent appearance and bright lemon yellow appearance, it goes well with it’s motto of beach drink and gives people a very refreshing and summer like feeling. I feel this has been a competitive advantage for them. Since the taste of a beer is not what you can keep changing or improving ( launching a new product would be a better idea). Packaging/Color of the beer also needs to be static with few variations to build a stronger memory in customers. Their packaging has well connected with the demographics.  Heineken, on the contrary, has focused a lot on quality, which is good but taste of drinkers is also very static. People will continue to drink a beer if they like it or never drink it if they don’t. However, mood/feeling of drinkers can vary a lot. Corona was very smart to associate a feeling with their brand.