Connecting The Next Generation Of TV Viewers To Publishers and Advertisers Wherever They Are
Connecting The Next Generation Of TV Viewers To Publishers and Advertisers Wherever They Are
Nearly three-fourths of American households already have a television connected to the Internet. What’s less well connected? Some way to identify and tie those users to the video sources they watch, the devices carrying that video, and the advertisers trying to reach them.
This matters because the real revenue opportunities for publishers and networks aren’t on mobile. The big win comes on the…
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