May 12, 2017
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Making decisions, only better. How to be a better strategist (for non-strategists): https://theantisofa.wordpress.com/2018/06/19/how-to-be-a-better-strategist-part-1-strategy-tips-for-non-strategists/
Someone at Banana Republic is clearly a fan of the Instagram account @hotdudesreading, because the fashion retailer has hijacked the idea for its latest ad camp
5 of my most inspirational reads/feeds from 2013 (I think...)
While I might not have blogged as much as I would have like over the last year (a common problem with most), the amount of stuff I read, listened to and watch certainly went up a few notches. I’m increasingly finding there’s more I want to read than I…
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Julian Cole and I discussing Sketches, Comms planning and where it lives in agency land.
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For those in branding, advertising, and communications strategy: here is a great prez on comms planning complemented by an interesting case study from Puma
Of the three Ps mentioned in this AdAge column, I'm delighted to see Planning taking a lead role:Â
Planning. For all of the discussion about brands acting human and having off-the-cuff, real-time moments, those that do this well and authentically know it requires a lot of upfront strategic planning. Do you have a social tone of voice so that everyone involved knows what the brand stands for and sounds like in social? What value are you offering to consumers in exchange for their attention, and is it relevant for your brand to be offering it? Consumers will ignore -- or worse, destroy -- a brand that is inauthentic.
We involve brand planners and content planners throughout our community management and content development process so we can always stay mindful of the person scrolling through their feeds and their existing relationship with the brand or organization we're working with.Â
Just in case you haven't seen this.
A useful summary of the current marketing approach.
Ann