the Varoom Varoom lounge

Elemental Why don't people leave off being lovable Or thinking they are lovable, or wanting to be lovable, And be a bit elemental instead? Since man is made up of the elements Fire, and rain, and air, and live loam And none of these is lovable But elemental, Man is lop-sided on the side of the angels. I wish men would get back their balance among the elements And be a bit more firey, as incapable of telling lies As fire is. I wish they'd be true to their own variation, as water is, Which goes through all the stages of steam and stream and ice Without losing its head. I am sick of lovable people, Somehow they are a lie.

Each day, we wake slightly altered, and the person we were yesterday is dead. So why, one could say, be afraid of death, when death comes all the time?

Turn left fast

On cultivating a creative environment: Kill grimness with laughter. Maintain an atmosphere of informality. Encourage exuberance. Get rid of sad dogs who spread gloom. Create an atmosphere of ferment, innovation and freedom.

Senior men and women have no monopoly on great ideas. Nor do Creative people. Some of the best ideas come from account executives, researchers, and others. Encourage this; you need all the ideas you can get.

In my evolving view, a creative director's most valuable contributions take place outside of the day-to-day agency operations. He needs to cultivate an active debate about what makes for good work, so that diverse ideas thrive and many people have the power to choose the best direction to pursue. She needs to shape the environment that attracts creative people, and that makes the rest of us more creative than we thought possible. He needs to find ways to model the creative process throughout the organization, so that people know what it looks like when they see it. As hard as it may be, she needs to make people believe that she can do the impossible and create experiences that have never been done before. That's when the door opens for creative breakthroughs.