#articlewriting

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2019.10.29 tue

Day 18 of 100 👀

Hi there dear stranger ❤

Still Fall Break 🍁🍂🍃

I woke up at a normal time and I'm proud of myself for it

I basically went for a walk in the rain with @dorineiveswhite

FINALLY wrote a decent article and handed it down so now I just have to wait

I realised I have to write a 30 pages long essay for a competition *hysterical laughter*

Guess I learned a bit Lithuanian...🤔

ANYWAYS, I still have a lot to do and 5 days to do all that lot haha *cries*

🎧 Hozier - Take Me to Church

I will be talking about this from two perspectives, as the one who got convicted of copyright and the one who got copyrighted.

As an initial writer and an artist or a far longer one, you gain inspiration from other writers and artists. Don’t they say to “read and write” over and over again so we gain an idea, a deeper look, to come across something that helps us discover and explore our own emotions. We read, interpret and radiate it in our unique way, voice. We change it in our way. Sometimes we take certain phrases and twist them to our meaning and add onto it. Every writer does it, you can’t be 100% original without gaining inspiration from somewhere. And with this being the 21st-century gaining inspiration has become so much easier! To come across such beautiful pictures, writings, illustrations at the tip of your fingertips. Billions of people live on this earth, most having the internet connection and sharing their work online. So what if you like it, what if you find it relatable, what if your mind thinks of deeper meaning to it? What if your mind can see add-ons to explain what you’re feeling? –  You gain inspiration from the ideas of others. You read and perceive it. You may find it relatable, strong, beautiful. You may find it elaborative and precise to what you’re feeling so you write it as your own. Through your own voice. Through your own emotions. Through your own experience. The way you tell it is your own.

Now when it comes to illustrations, it is tougher because words you can still change and twist in your own way. But what about pictures? Now you see this picture and you see your emotions in it. You see your emotions portrayed through this, you see it as a beauty! So you draw it, you draw it from scratch putting your own hard work. You twist it to your meaning. You draw it in such a way that you reflect your emotions, your meaning, your story behind this. You understand the picture, you perceive it, and you portray it through your own.

All this is Inspiration! The inspiration you gain from other inspiring writers and artists. Everyone tells their story from their expressive material. So when you read and then write you make it in such a way that it tells about you. And taking inspiration is normal! It’s needed. It can be from around us, the people the environment the internet. Everywhere.

So being convicted to having stolen someone’s artwork hurts. It hurts when you have worked on it from scratch, you got inspired by their idea but created in such a way that it reflected your meaning. You made it your own and not as a copied or carried off material of someone’s work.

Another perspective is as a writer or an artist we are proud of our work. We are proud of our creative thought, our effort into making our emotions or creativity into art or words. But when we write, we write for our own personal reasons but also to leave behind something. To leave behind our originality. When people copy or pass on a work, it feels like our effort have been stolen. I do agree you should mention their name, give them the credit. Writers and artist put their thought, creativity, time, effort and emotion into it. They sometimes show their vulnerability through it. And to have their space invaded and having it stolen is Copyright. To pass it as your own is copyright. When you edit a drawing to seem like it yours, the credit should still be given because you edited an original drawing. But when you create your own, it is a good decision to credit for the original idea at least. It pays respect to them.

So how would you use it more as an inspiration rather than Infringement? When you read someone's writing, or you see someone’s masterpiece – seek the core meaning that reaches out to you. Incorporate the idea deeply within yourself and let it reflect on the meaning you are trying to say, mix it with your voice so it becomes a unique and different piece to you.

Having been on both side I would say your intention honestly matters. If you get convicted of stealing someone’s work even if you didn’t, don’t let that stop you from pursuing your passion. Just because them numerous followers does not mean they are always right. Take it as an obstacle towards your goals and success.

Use what inspired you, build on it, and leave something behind to inspire someone else. You are expressive, you have a voice, you are original and it is alright to gain inspiration from songs, artists, illustrstionist, writers. It is much needed to grow sometimes! But always remember when you do convey it from your side give your own vibe to it! Convey your emotions and story through it. Mould it to your meaning. And remember whether you are the writer or the one gaining inspiration don’t be too proud that you wouldn’t even let someone gain inspiration out of it or too proud to portray it as yours.

Writing Headlines that Serve SEO, Social Media, and Website Visitors All Together - Whiteboard Friday

Posted by  randfish   Have your headlines been doing some heavy lifting? If you’ve been using one headline to serve multiple audiences, you’re missing out on some key optimization opportunities. In today’s Whiteboard Friday, Rand gives you a process for writing headlines for SEO, for social media, and for your website visitors — each custom-tailored to its audience and optimized to meet different goals.

               Click on the whiteboard image above to open a high-resolution version in a new tab!

    <span id=“selection-marker-1″ class=“redactor-selection-marker”></span> 

 Video Transcription  Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re going to chat about writing headlines. One of the big problems that headlines have is that they need to serve multiple audiences. So it’s not just ranking and search engines. Even if it was, the issue is that we need to do well on social media. We need to serve our website visitors well in order to rank in the search engines. So this gets very challenging.

     I’ve tried to illustrate this with a Venn diagram here. So you can see, basically...

  SEO

  In the SEO world of headline writing, what I’m trying to do is rank well, earn high click-through rate, because I want a lot of those visitors to the search results to choose my result, not somebody else’s. I want low pogo-sticking. I don’t want anyone clicking the back button and choosing someone else’s result because I didn’t fulfill their needs. I need to earn links, and I’ve got to have engagement.

   Social media   On the social media side, it’s pretty different actually. I’m trying to earn amplification, which can often mean the headline tells as much of the story as possible. Even if you don’t read the piece, you amplify it, you retweet it, and you re-share it. I’m looking for clicks, and I’m looking for comments and engagement on the post. I’m not necessarily too worried about that back button and the selection of another item. In fact, time on site might not even be a concern at all.

   Website visitors   For website visitors, both of these are channels that drive traffic. But for the site itself, I’m trying to drive right visitors, the ones who are going to be loyal, who are going to come back, hopefully who are going to convert. I want to not confuse anyone. I want to deliver on my promise so that I don’t create a bad brand reputation and detract from people wanting to click on me in the future. For those of you have visited a site like Forbes or maybe even a BuzzFeed and you have an association of, “Oh, man, this is going to be that clickbait stuff. I don’t want to click on their stuff. I’m going to choose somebody else in the results instead of this brand that I remember having a bad experience with.”

  Notable conflicts  There are some notable direct conflicts in here.

     Keywords for SEO can be really boring on social media sites . When you try and keyword stuff especially or be keyword-heavy, your social performance tends to go terribly. 

  Creating mystery on social,  so essentially not saying what the piece is truly about, but just creating an inkling of what it might be about  harms the clarity that you need for search in order to rank well  and in order to drive those clicks from a search engine. It also hurts your ability generally to do keyword targeting. 

  The need for engagement and brand reputation  that you’ve got for your website visitors  is really going to hurt you   if you’re trying to develop those clickbait-style pieces  that do so well on social.  

 In search,  ranking for low-relevance keywords is going to drive very unhappy visitors , people who don’t care that just because you happen to rank for this doesn’t necessarily mean that you should, because you didn’t serve the visitor intent with the actual content. 

  Getting to resolution  So how do we resolve this? Well, it’s not actually a terribly hard process. In 2017 and beyond, what’s nice is that search engines and social and visitors all have enough shared stuff that, most of the time, we can get to a good, happy resolution.

  Step one: Determine who your primary audience is, your primary goals, and some prioritization of those channels.

  You might say, “Hey, this piece is really targeted at search. If it does well on social, that’s fine, but this is going to be our primary traffic driver.” Or you might say, “This is really for internal website visitors who are browsing around our site. If it happens to drive some traffic from search or social, well that’s fine, but that’s not our intent.”

  Step two: For non-conflict elements, optimize for the most demanding channel.

  For those non-conflicting elements, so this could be the page title that you use for SEO, it doesn’t always have to perfectly match the headline. If it’s a not-even-close match, that’s a real problem, but an imperfect match can still be okay.

  So what’s nice in social is you have things like Twitter cards and the Facebook markup, graph markup. That Open Graph markup means that you can have slightly different content there than what you might be using for your snippet, your meta description in search engines. So you can separate those out or choose to keep those distinct, and that can help you as well.

  Step three: Author the straightforward headline first.

  I’m going to ask you author the most straightforward version of the headline first.

  Step four: Now write the social-friendly/click-likely version without other considerations.

  Is to write the opposite of that, the most social-friendly or click-likely/click-worthy version. It doesn’t necessarily have to worry about keywords. It doesn’t have to worry about accuracy or telling the whole story without any of these other considerations.

  Step five: Merge 3 & 4, and add in critical keywords.

  We’re going to take three and four and just merge them into something that will work for both, that compromises in the right way, compromises based on your primary audience, your primary goals, and then add in the critical keywords that you’re going to need.

  Examples:  I’ve tried to illustrate this a bit with an example.  Nest , which Google bought them years ago and then they became part of the Alphabet Corporation that Google evolved into. So Nest is separately owned by Alphabet, Google’s parent company. Nest came out with this new alarm system. In fact, the day we’re filming this Whiteboard Friday, they came out with a new alarm system. So they’re no longer just a provider of thermostats inside of houses. They now have something else.

   Step one:  So if I’m a tech news site and I’m writing about this, I know that I’m trying to target gadget and news readers. My primary channel is going to be social first, but secondarily search engines. The goal that I’m trying to reach, that’s engagement followed by visits and then hopefully some newsletter sign-ups to my tech site.

   Step two:  My title and headline in this case probably need to match very closely. So the social callouts, the social cards and the Open Graph, that can be unique from the meta description if need be or from the search snippet if need be.

   Step three:  I’m going to do step three, author the straightforward headline. That for me is going to be “Nest Has a New Alarm System, Video Doorbell, and Outdoor Camera.” A little boring, probably not going to tremendously well on social, but it probably would do decently well in search.

   Step four:  My social click-likely version is going to be something more like “Nest is No Longer Just a Thermostat. Their New Security System Will Blow You Away.” That’s not the best headline in the universe, but I’m not a great headline writer. However, you get the idea. This is the click-likely social version, the one that you see the headline and you go, “Ooh, they have a new security system. I wonder what’s involved in that.” You create some mystery. You don’t know that it includes a video doorbell, an outdoor camera, and an alarm. You just hear, “They’ve got a new security system. Well, I better look at it.”

   Step five:  Then I can try and compromise and say, “Hey, I know that I need to have video doorbell, camera, alarm, and Nest.” Those are my keywords. Those are the important ones. That’s what people are going to be searching for around this announcement, so I’ve got to have them in there. I want to have them close to the front. So “Nest’s New Alarm, Video Doorbell and Camera Are About to Be on Every Home’s Must-Have List.” All right, resolved in there.

  So this process of writing headlines to serve these multiple different, sometimes competing priorities is totally possible with nearly everything you’re going to do in SEO and social and for your website visitors. This resolution process is something hopefully you can leverage to get better results.

  All right, everyone, we’ll see you again next week for another edition of Whiteboard Friday. Take care.

   Video transcription  by  Speechpad.com 

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Yes, Competitors Can Edit Your Listing on Google My Business

Posted by  JoyHawkins   I decided to write this article in response to a recent article that was published over at  CBSDFW . The article was one of many stories about how spammers update legitimate information on Google as a way to send more leads somewhere else. This might shock some readers, but it was old news to me since  spam of this nature  on Google Maps has been a problem for almost a decade.

  What sparked my interest in this article was Google’s response. Google stated:

   Merchants who manage their business listing info through Google My Business (which is free to use), are notified via email when edits are suggested. Spammers and others with negative intent are a problem for consumers, businesses, and technology companies that provide local business information. We use automated systems to detect for spam and fraud, but we tend not to share details behind our processes so as not to tip off spammers or others with bad intent. 

  Someone might read that and feel safe, believing that they have nothing to worry about. However,  some of us  who have been in this space for a long time know that there are several incorrect and misleading statements in that paragraph. I’m going to point them out below.

   “Merchants are notified by email”  

  Google just started notifying users by email  last month .  Their statement makes it sound like this has been going on for ages. Before September 2017, there were no emails going to people about edits made to their listings.  

  Not everyone gets an email about edits that have been made.  To test this, I had several people submit an update to a listing I own to change the phone number. When the edit went live, the Google account that was the  primary owner  on the listing got an email; the Google account that was a  manager  on the listing did not. 

  Similarly, I am a manager on over 50 listings and 7 of them currently show as having updates in the Google My Business dashboard. I haven’t received a single email since they launched this feature a month ago.

     “Notified [...] when edits are suggested”   Merchants are  not  notified when edits are “suggested.”  Any time I’ve ever heard of an email notification in the last month, it went out after the edit was already live.

  Here’s a recent case on the  Google My Business forum . This business owner got an email when his name was updated because the edit was already live. He currently has a pending edit on his listing to change the hours of operation. Clearly this guy is on top of things, so why hasn’t he denied it?  Because he wouldn’t even know about it since it’s pending.   

  The edit isn’t live yet, so he’s not receiving a notification — either by email or inside the Google My Business dashboard.  Edits show up in the Google My Business dashboard as “Updates from Google.” Many people think that if they don’t “accept” these edits in the Google My Business dashboard, the edits won’t go live.  The reality is that by “accepting” them, you’re just confirming something that’s already live on Google.  If you “don’t accept,” you actually need to edit the listing to revert it back (there is no “deny” button).  

  Here’s another current example of a listing I manage inside Google My Business. The dashboard doesn’t show any updates to the website field, yet there’s a pending edit that I can see on the Google Maps app. A user has suggested that the proper website is a different page on the website than what I currently have. The only way to see all types of pending edits is via  Check the Facts on Google Maps . No business owner I’ve ever spoken to has any clue what this is, so I think it’s safe to say they wouldn’t be checking there.

      Here’s how I would edit that original response from Google to make it more factually correct:

   Merchants who manage their business listing info through Google My Business (which is free to use) are notified when edits made by others are published on Google. Sometimes they are notified by email and the updates are also shown inside the Google My Business dashboard. Google allows users (other than the business owner) to make edits to listings on Google, but the edits are reviewed by either automated systems or, in some cases, actual human beings. Although the system isn’t perfect, Google is continually making efforts to keep the map free from spam and malicious editing.     

   Do you manage listings that have been edited by competitors? What’s your experience been?  Share your story in the comments below !

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