#amvbbdo

La creatividad yuxtapone la comodidad tradicional de la temporada festiva con la sombría realidad de aquellos que no tienen un hogar. La campaña se está ejecutando en vallas publicitarias en todo el Reino Unido.

https://www.thedrum.com/creative-works/project/amv-bbdo-ford-heartbeat

Credits Advertising Agency: AMV BBDO, UK Creative Directors: Alex Grieve, Adrian Rossi Copywriter: Michael Hughes Art Director: Dalatando Almeida Agency Planners: Lola Finney-Neves, Imogen Mead Agency Account Team: Jonny White, Ella Dolding, Poppy Wilson, Joshua Solana, Nicolas Pignatelli, Emily Frost Agency Producer: Greg Kates Production Company: MediaMonks Director: Tom Rijpert Production Company Producer: Andy Hopkinson, Rogier Dorant, Lennart Deen Post-production Company: The Mill Photographer: Michiel Spijkers Tags: CEASER Twinning, AMV BBDO, MediaMonks, Dogs, Sweater Collection for Dogs, Doggy Design Studio, Innovation, Technology, Designed by Dogs Read the full article

We don’t live in the dark ages anymore. The world has become much more inclusive than it was during the medieval era. Yet, some barbaric notions continue to plague our social norms. The taboo associated with coming out as a member of the LGBTIQ+ community is one such notion. A campaign called The Outside Project shed some light on this issue. A metaphorical tool called a Coming Out Kit bolstered the message of the campaign. A UK-based ad agency called AMV BBDO created the video advertisement of the campaign. The ad showcased real-world conversations with members of the LGBTIQ+ community. The hosts asked the interviewees what items should a coming-out-kit comprise of. The interviewees co-operated in a fun-spirited manner. They suggested items like glitter, alcohol, and milkshake. But, the real coming-out-kit showcased in the campaign took them by surprise. It consisted of merchandise imprinted with tragic snippets of anecdotal coming out stories. The campaign further emphasized the fact that 1 in 4 homeless people in the UK belongs to the LGBTIQ+ community. This gut-wrenching statistic prefaced the core message of the campaign. Thereafter, the ad revealed humanitarian crusades undertaken by proponents of The Outside Project. Call-To-Action inviting support for the cause marked the end of the campaign. We feel that this advertisement brings an important issue to the surface. The real-world action taken by the campaigners validates their sincerity towards the good cause. Credits Advertiser: The Outside Project Campaign: Coming Out Kit Advertising Agency: AMV BBDO, UK Art Director: Gina Kelly Copywriter: Olga Pope Creative Direction: Toby Allen, Jim Hilson Design / Art Direction: Marco Ammannati Director: Ciaron Craig Editor: Alex Fletcher Film Producer: Kieran Sadler Production Assistant: Jake Bogira Senior Art Producer: Jaki Jo Hannan Photographer: Wilson Hennessy Photographer's Agent: Paul Cowen / Horton-Stephens Project Manager: James Osborn Printing Company: Wahooti Creative Partnerships Director: Matt Harrington Read the full article

WLM offers a range of services designed not only help get homeless people off the streets and into permanent accommodation and employment but through counselling, workshops and advice help them lead more fulfilling lives. The new campaign – the charity’s first – is intended to encourage more people to take positive action by making homelessness more relatable. Credits Advertising Agency: AMV BBDO, UK Creative Directors: Jamie Starbuck, Prabhu Wignarajah, Olga Pope, Gina Kelly Creative Team: Lily Kn, Oneikeh Campbell Strategist: Michael Alhadeff Project Manager: Sarah Hoile Account Team: Harry Buggé, Amy Tippen WLM Client: Panos Balalas, Roger Clark Print Production: EG++ Tags: United Kingdom, Public Interest, NGO, West London Mission, BBDO, Print advertising, Creative Print Ads, Print campaign, Creative Advert, Homeless People, AMV BBDO Read the full article

Over half think their vulva is imperfect. But there is only one perfect vulva. Yours! Care your way. Libresse - Viva La Vulva campaign At Libresse they are convinced that each vulva is unique and that differences should be celebrated. They want you to feel proud of what you have, ranging from pubic hair to the size of your pubic lips. For shame and trouble around this small (but fantastic) part of the body can actually have a great negative impact on self-confidence. Source Credits Client: Essity Brand: Libresse Global Brand Communication Manager (GHC Feminine Care): Martina Poulopati Agency: AMV BBDO Executive Creative Director: Alex Grieve, Adrian Rossi Creative Director: Toby Allen, Jim Hilson Art Director: Diego Cardoso de Oliveira Copywriter: Caio Giannella TV Producers: Edwina Dennison, Nikki Gherardi Digital Editor & Animation: Sofia Tavares Strategy: Margaux Revol, Alaina Crystal, Bridget Angear Art Production: Rhiannon Nicol Typographer/designer: Mario Kerkstra Retouching: Happy Finish Account Management: Sarah Douglas, Tamara Klemich, Sara Abaza, Sarah Hore-lacy, Phoebe Swan, Nina Bhayana Production Company: Somesuch & Co Director: Kim Gehrig Music: Sountree Music Postproduction Company: Time Based Arts Media Agency: Zenith Tags: Health, Feminine Hygiene, Blood Normal, Bodyform, Awareness Campaign, TV Commercial Read the full article

By Daniel Wolfe  https://vimeo.com/238451169

CREDITS Project: Made of more “Clock” Client (Marketing Director, Western Europe, Diageo): Stephen O’Kelly Creative agency: AMV BBDO Creative director (Guinness ECD): Dave Buchanan Copywriter: Alex Grieve Art director: Adrian Rossi Agency Planner: Senior planner: Tom White Agency account: Michael Pring, Crispin Butler, Amber Glenister, Paddy Heaney.