CESAR® - Twinning, the sweater collection Designed by Dogs™
CESAR Twinning - Watch how dogs created matching sweaters in Doggy Design Studio. The sweater collection Designed by Dogs For Cesar’s festive campaign, we produced a Doggy Design Studio that let dogs fashion their own series of holiday jumpers. The studio comprises a five-part agility course that converts woofs, walks and tail wags into colours, prints and patterns. In addition to the film and the making-of, we also designed and developed the studio, using the natural behaviours of dogs to give all pooches the power to make their mark. The best doggy-designs were manufactured into matching sweater sets for dogs and their parents to win in a global competition. Try finding a holiday jumper more (heart)warming than this.
Credits Advertising Agency: AMV BBDO, UK Creative Directors: Alex Grieve, Adrian Rossi Copywriter: Michael Hughes Art Director: Dalatando Almeida Agency Planners: Lola Finney-Neves, Imogen Mead Agency Account Team: Jonny White, Ella Dolding, Poppy Wilson, Joshua Solana, Nicolas Pignatelli, Emily Frost Agency Producer: Greg Kates Production Company: MediaMonks Director: Tom Rijpert Production Company Producer: Andy Hopkinson, Rogier Dorant, Lennart Deen Post-production Company: The Mill Photographer: Michiel Spijkers Tags: CEASER Twinning, AMV BBDO, MediaMonks, Dogs, Sweater Collection for Dogs, Doggy Design Studio, Innovation, Technology, Designed by Dogs Read the full article
