Steffi Wallace

For our OOH executions we want our audience to pass by them frequently.

Poses We wanted our models to pose in a way that would show the attitude and tone of voice that we want to be portrayed in our campaign - comfortable and confident.

One of our OOH’s that we felt would be useful was using 48 sheets that are placed around towns/cities, particularly near colleges.

The composition of our prints has been kept simple, so that our audience does not feel overwhelmed with the idea that we are presenting them with.

Keeping the focus on the shoes and styling.

We wanted to use a colour palette that is muted, taking inspiration from pastel tones.

The screen animation would also be put in to store windows where possible.

We want store features to be on different scales, to be able to be put in any JD, whether they are large or small.

Smaller JD stores could even just feature display stands formed out of piles of clothes topped with shoes, that are “Instagrammable.”

The pile of clothes would show that the shoes top off any look. We would use unbranded clothing to make it more about the shoe than just the brand.

A possibility is collaborating with other brands that JD sells, to form the piles of clothing which could reflect upcoming trends for the new year.

The “See More” link connects to another part of the campaign, where our audience can get involved (lookbook, tik tok and overlay)

Sponsored Posts

These sponsored posts by JD’s social profiles are dynamic to catch attention of consumers that perhaps don’t shop at their stores.

As well as raising awareness of the campaign.

These Instagram stories would be posted on JD and Adidas’ Instagram:

The incentive for participating in the campaign is the chance to receive a keepsake lookbook, printed off for a few winners.

Participants would receive a voucher code to spend on Adidas products in JD stores and online.

Example of an entry:

Task Choose an independent business, research them without any internet at all.

Challenge Promote Outrage Jewellers, through transforming a consumers’ perspective on their product/service.

Main insight No two gemstones are the same

Strategy Express individuality by accepting that it is good to stand out

Proposition No one is the same

In relation to a previous post about a brief that myself and my team mate won. A few designs that we’ve suggested, that are cohesive in retaining the original feel and personality we aimed for.

These designs are up for review.

Previous post: http://steffiwallace.tumblr.com/post/183409401151/winner-winner-live-brief

Challenge Create blogs and explore the way that sound and vision have a huge impact upon audiences within advertising (quick turnaround brief)

Find more videos on our blog : www.simoandsteffi.tumblr.com

Submitted in March (started in November) AdVenture, Edcom project

For the beginning of our campaign we decided to invite parents and children to go to participating toy stores. When they arrive at the toy stores they would find that the store has a basic layout, with 3 aisles (Adventure, Bravery and Creativity). We also aim to post onto forums and apps for parents, such as Peanut, which connects people in the local area

We want this to encourage parents to go about buying toys for reasons other than it being for a boy or a girl. We want them to look into the skills they learn by mixing these 3 aisles, for eg confidence, self esteem, empathy etc.

The materials made will be available to be downloaded online and in store.

We want a pledge to be signed and shared, so that when enough signatures are collected a law can be put in place which prevents toy manufacturers to market they’re toys in a stereotypical manner.

First agency visit, Hulaballoo, an independent agency (https://hullabaloo-eu.com)

We later visited UPP that day, an amazing post production house. (http://upp.cz)

Next agency was to McCann Prague where we had an incredibly passionate talk with Raz (https://mccann.cz)

Then we made our way to our final agency VCCP (http://vccpprague.com)

February

Challenge Create the concept and promotional campaign for Leeds Arts University’s annual end of year show. Attract people from industry that can give graduates jobs. Be as creative and eye-catching as possible

Delegate who will be copywriter (myself)  and art director (Helen)

Main insight LAU students stand out because they are different

BIG IDEA WE DON’T QUACK LIKE OTHER DUCKS

Helen and I won this live brief, our executions are going to be made and promote the university’s end of year shows

Team mate : Helen Laird (https://www.linkedin.com/in/helen-laird-b19903179/)