The purpose of queerbaiting, was to profit very specifically off audiences. Thatâs why it canât be an accident, because itâs intentionally sought out, because they feel entitled to queer money, and queer viewership without meaningfully engaging with the queer community.
Basically, they just want to make money off of us.
A good way to tell the difference between baiting and accidental heterosexual ignorance is in how they respond.
If they egg it on (in marketing), and then turn around and mock it, like the examples given above, its baiting.
On the other hand, if when presented with the queerness they respond kindly, and if the marketing isnât overtly about that, its probably accidental heterosexual ignorance.
An example of unintentional heterosexual ignorance is Bert and Ernie from Sesame Street.
The creators didnt consider they would come off as a gay couple.
When presented with this, they denied it, but they did not start marketing Bert and Ernie to gay audiences.
Eventually, they came around and explained that although theyre touched that gays see themselves in the characters, they dont feel they could authentically write a gay couple, as two straight men.
This is why you dont often see Bert and Ernie coming up in (older) discussions of queerbaiting-because it wasnt marketed directly at us, its more obvious that this was just accidental heterosexuality.
The difference is important, because queerbaiting is cruel, but accidental hetero ignorance is simply that: an accident (and sometimes kinda hilarious, I mean, cmon).
While weâre here: lets also please remember that this term applies to art, not living people.
Pop stars marketing to queer audiences without ever coming out or confirming rumors, are not âqueerbaitingâ as much as they are marketing to a queer audience.
You can have feelings about that (there is a conversation to be had about how the queer community is viewed in terms of a financial market), but the term is in reference to art, not living individuals publicly disclosing their identities. With real life people theres more at stake, things become complicated in ways they simply dont with fiction.