Bioware Ladies Apparel: ThinkGeek Responds

When I wrote about my frustration over the lack of merchandise for women, I hardly thought that anything would come from it. It was more or less a way for me to voice my opinions through a platform that I saw fitting. Apparently, I underestimated the power of being able to contribute to a site that garnered a lot of traffic. Within the span of a day, a representative from ThinkGeek contacted me.

Needless to say, I was ecstatic! It took a week or so before I was able to get in touch with Steve Zimmerman, head of PR at the company. I remember pacing back and forth, staring down expectantly at my phone as I waited for it to ring. Finally, I received the call. I wasn’t sure what to expect. Should I stand up straighter? Would I need to make myself sound more professional over the phone? This was new territory for me. Nothing I’d ever written had grabbed the attention of an important industry figure before.

We chatted for a little while. There was more nodding on my part, but he told me that there had been plans in the works for a line of clothing exclusively for women. I zoned out for a bit as soon as he mentioned Bioware, as I knew that meant more Mass Effect merchandise that I’d be able to throw my cash at.