How to create your personal brand
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In reference to my post about personal brand here are my tips to have a strong one, as someone who loves marketing and is really good at analyzing people
It's an interactive post, make sure to take some notes and your phone.
At end you should have a clear vision of who you want to be. It's like building a character for a story, your own.
I am going to give you many examples (including me) so you can take some inspiration. These are my recommendations as always.
It all about being you mixed with the vibe you want to be. It's like if you were a celebrity.
Well, you're the main character in your life so you're already a celebrity
This is obviously really important to know yourself regardless of what other people think of you. You can know this by doing quizz. MBTI types. Astrology. Feminine archetype. Most of the time, it's accurate.
-> Knowing yourself is really important because if it's not authentic we will see it 🫵
You can't lie to yourself even if you try to change something, your true self is always going to be shown to the world
-> It's an ecosystem. It means that everything has to follow the script. To your style, how you speak, the word you say. Even your face.
My hobbies are reading, writing, learning new things so yeah. I love to eat too and giving advice.
I am an INFJ and I have the sage archetype. I am also a cancer with a sagittarius rising. My midheaven is in virgo. And it's really accurate lol. I don't identify myself a true cancer even though my sun and my moon are in this sign. I am emotive yes but that's it. I am calm like a mother.
It's fun to do that but you don't need this if you truly know yourself.
You can also be inspired by movie characters. Which characters would you like to be ? Which characters made you think "hmm...I would to be like them." We all know a character like that
For example, if you like Audrey Hepburn in Breakfast at Tiffany's, it means that you would like to be more adorable and discreet than Lorelei in gentlemen prefers blondes with Marilyn Monroe who is more glamorous and extravagant.
It can be anything you watch. Why do you like Mulan or Boa Hancock in one piece ? These characters give you specific qualities and tell a lot about you.
Assemble every characters you identify yourself with. Even these celebrities. What do you like about them ? It has to be specific.
Why do you like Bruce Wayne with christian bale ? Because....
At the end you should be like "this is how I want to be perceived"
So when people think about you, what do they think in simple words? Let's say five words. It can be anything
If you want to know where you at, ask your friends the vibe you bring so you know exactly what you need to adjust.
For me it's charismatic - intelligent - cool - calm - long coats - anime
(that's what my friends told me when I asked this question. And yup that exactly than I want to project. So I am glad that it's reflected😎)
So according to that, they send me this
It's giving serious. Colors palette will be on the darker side. If we should put object for this vibe it would be either a journal, vintage watches.
If you aim to have a more feminine look like really feminine, it means that your face might be on the cuter side. You exude a more light feminine energy. Most feminine outfits are dresses or skirt. Your color palette is most likely light.Pink, beige, white, light blue
Keywords -> delicate, princess, kindhearted, cute, elegant
Dark feminine energy (the one that everyone seems to a point that you even guess the keywords)
These are energies, every woman has it. Some women are more on the light feminine side or the dark feminine side. As I said, some components on your face make you more on one side than the other.
It's giving me student. Overprice iced latte and headphones. Girl next door but less delicate. Colors are muted.
Keywords -> brown, leather, jeans, coffee, headphones
I can't forget my tomboy girlies. This is obviously a more masculine look with darker colors. Mostly jeans and longs shirt.
This is list is non - exhaustive. I could do this for hours but this is not the point of this post. I am shocked I didn't even do old money lol but you understand what I mean. Clothes are very important it's the first thing we notice.
I am not gonna tell you to do blond hair like Sabrina Carpenter, but I think you should have three hairstyles that make you look really really good (so you can rotate). That's why I said earlier you should know yourself to your core. What fits you ? Your color palette ? Face shape? EVERYTHING
For that, you have to try different hairstyles. I want to add that the hairstyle has to go with your style. If you aim for a dark feminine style, a blowout would be perfect instead of straight hair. If you aim for an old money style, bun will be good.
-> and this goes for any hair types: kinky, straight, curly everything no hair texture is left behind.
This is unique to you. If you wear glasses or if you have the ring your grandma gave you. It can be anything. This really makes you unique. It can be a hat you wear every time, a certain lipstick, a nail color, sunglasses. EVERYTHING (again).
An accessory tells a lot about you.
For example, my nails are always red. Red or nothing and most of the time I wear boots or heels.
Have a signature scent. This is a lot of research but this is actually easy you just have to process by determining which perfume family you are. Florals or fruity/gourmand perfumes. Obviously it has to go with your vibe. You're not gonna put miss Dior by having a more dark feminine energy. And you're not gonna put Hypnotic poison if you have a light feminine energy.
I made a post about it during my rookie era on Tumblr to help you but I would be glad to do another part, if you want. Honestly, this is your own scent so choose wisely. Normally it should follow the vibe you try to bring on.
It's a strong perfume for me, like black orchid or vanilla perfumes like Kayali.
We're back with what I said in the beginning. I gave you the key for the appearance but if your personality doesn't match it's over. What you want to do with this character. Really.
You want to be known for being the most charismatic in your group ? Okay what is charismatic to you ? Why do you want to be charismatic ? To inspire ? To be respected ? How do you talk ?
You want to be known like the classy woman ? Okay what do you see in these women ?
And it goes for your business too. It has to be accurate
You want to create a wine business ? Okay so your vibe might be serious. Who are your clients ? They have to identify themselves.
You want to create a pink bow brand ? Okay when do you wear with that. Why pink ? Oh this is because you are always wearing black but that pink bow in your hair soften your features ? Who are your clients ? women ? Girls ? Men ?
You have to think about that if you want to create a business. It has to be coherent.
Even as a content creator. As a certain point you need to have a personal brand. So people can identify themselves to your content.
It's literally being the highest version of yourself. The embodiment of this person is long, complex but fun because if you love that version, why not ? It's that change that is hard but you have to love the process
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The End. It was complicated to make this post. This topic is very long and goes very far. It's like my post with the picture I take. I make sure they match with each other. But, I think you'll be be great with my advice. This is how I found my brand. I have a resting bitch face all the time but I always attract good people. Before, I was mad to be considered as serious but now I am okay. I promise you I'm kind.
(And I write a lot when I don't post. I just have to edit)
I love you whenever you are