Secret of Euphemism
Do you know what euphemisms are? They are word-focus, word that save, word-cunning. Euphemism is a softer expression used instead of one that seems too harsh or straightforward. As for example some people when talk about dead, instead using the word itself use âhe passed awayâ or âwent to a better worldâ.
Euphemisms are widely used in speech and are extremely useful in communication. They allow, without offending anyone, to say exactly what we want. However, if used improperly, euphemisms can be not only ridiculous, but can also lead to awkward situations. For example, in selling instead of the word âcostâ is usually used the therm âattachmentsâ. Everyone can be guilty of the fact that we, warning âIâll drop by for a couple of minutesâ often stay not only for ten minutes, but sometimes even for two hours!
Or âI need a time to thinkâ often means âI DO NOT want to think about itâ or even just âNO!â. If someone say that will consider your proposal, I recommend you, no matter what youâre talking about, ask some additional questions and find out for yourself what exactly made your interlocutor take a time-out for thinking, because behind the excusable âI need to thinkâ there may be a harsh ânoâ that simply is not easy to pronounce. Â
âSend me a booklet, details, please, in writingâ - expressions of this type are usually used by traders to soften the hide behind them â Iâm not interested in your proposalâ.Â
Also is very common the use of âonlyâ, âjustâ and âtryâ for mitigation of meaning, few examples of it: âOnly 100ÂŁ per square meterâ âJust put it there, okay?â âJust sign hereâ âTry to pick it up (the chair)âÂ
And to finish expressions as âBelieve meâ and âtrust meâ repeatedly rescued even former US president GWB.













