Plexis Strategy

Improving Outreach Online: 12 Approaches Your #Brand Can Use Building a brand #online takes time and the right approach. Here are some things to consider. #marketing #digitalmarketing #marketingdigital #strategy https://www.forbes.com/sites/theyec/2019/04/10/improving-outreach-online-12-approaches-your-brand-can-use/ https://www.instagram.com/p/BwaOh6yHY1o/?utm_source=ig_tumblr_share&igshid=1gk60qlwz2bbt

You're #Blogging All Wrong, #Startup #CEO Whatever you're #writing, be sure to offer readers a 'why you should care' statement at the top. #blog #blogger #content #contentmarketing https://www.entrepreneur.com/article/332059?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+entrepreneur%2Flatest+%28Entrepreneur%29 https://www.instagram.com/p/BwaOeRRHG7i/?utm_source=ig_tumblr_share&igshid=1sewyq1vgmx0z

7 Tax Breaks for #Startup #Entrepreneurs to Take Advantage of in #2019 The deadline for the 2018 tax year is fast approaching. Will you (and your startup) get the returns you deserve for next year? #startups #entrepreneur #entrepreneurship #smallbiz #b2b https://www.entrepreneur.com/article/332047?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+entrepreneur%2Flatest+%28Entrepreneur%29 https://www.instagram.com/p/BwaObIgnQCC/?utm_source=ig_tumblr_share&igshid=xh2tj49kgkdh

Q&A on the Book What’s Your #Digital #Business Model The book What’s Your Digital Business Model, by Peter Weill and Stephanie L. Woerner, explores how #companies can reinvent themselves to become #successful in the digital #economy. It provides a #research-based framework, coupled with assessments and examples, for executives to think about how to compete in the digital era and decide what’s needed to migrate towards a #digitalbusiness model. https://www.infoq.com/articles/book-review-digital-business-model https://www.instagram.com/p/BwaOV6dHUvp/?utm_source=ig_tumblr_share&igshid=1cwf0yw8ubtyv

#Socialmedia firms barred from using 'addictive' features to keep #children online in new legal code Social media firms face fines up to billions of pounds if they target children with addictive features to keep them #online under a new legally-enforced code unveiled on #Monday. #digitalmarketing #marketingdigital #onlinemarketing #marketingonline https://www.telegraph.co.uk/politics/2019/04/14/social-media-firms-barred-using-addictive-features-keep-children/ https://www.instagram.com/p/BwaOSFVHSva/?utm_source=ig_tumblr_share&igshid=8ajgtpi4s9xf

Want to Escape #GlobalWarming? These Cities Promise Cool Relief #climatechange #climate #clmateimpacts https://article.wn.com/view/2019/04/15/Want_to_Escape_Global_Warming_These_Cities_Promise_Cool_Reli/ https://www.instagram.com/p/BwaOORJnGJz/?utm_source=ig_tumblr_share&igshid=1rc2fyjkaral1

#Marketing to #Vendors Pays Dividends Vendors often say the top request they get from partners is the need for more sales leads. Partners want vendors to create more #opportunities and provide more warm introductions to would-be customers that result in sales and revenue. Where do leads come from? Marketing. And marketing is one area where the average solution provider simply falls short. The average solution provider is too reliant upon its vendors’ marketing activities and resources. The average vendor spends between 5% and 10% of gross revenue on marketing activities, programs, and resources. For a company the size of Microsoft, for instance, the marketing investment range is $5.5 billion to $11 billion annually. The average solution provider spends virtually nothing on marketing, relative to gross revenue. Cloud computing – in all of its forms – is one of the hottest trends in the market. According to The 2112 Group’s annual 2018 State of the U.S. Cloud Channel report, the average solution provider earns 21% of its gross revenue from some form of cloud computing. Not bad, but when you look past the revenue, you discover that it’s all driven by vendors or by kinetic market activity. According to the same report, developed in collaboration with Ingram Cloud and Microsoft, 72% of solution providers selling cloud infrastructure and applications don’t have a marketing plan for conveying their offerings and value proposition to customers.Those numbers are generally reflective of the state of solution provider marketing activities and capabilities.Channel chiefs are investing heavily in marketing automation tools and resources on the assumption that solution providers have a great need for marketing support. It’s true, but the marketing deficit isn’t unidirectional, meaning it’s not just about the gap in marketing to end customers. Solution providers aren’t communicating enough with their vendors either, and that’s a problem https://channelnomics.com/2019/04/15/marketing-to-vendors-pays-dividends/ https://www.instagram.com/p/BwaOKmEneEC/?utm_source=ig_tumblr_share&igshid=4w58yzut33gl

Huang: #Socialmedia continues to limit us #Social #media has made the concept of friendship ever more confusing. Sure, 560 people follow me on #Instagram. Sure, I have 700 friends on #WeChat. But how many of them do I actually care about, and how many of them do I actually talk to? I would say around 25. It’s easy for social media... #life #relationship #relationships https://dailynorthwestern.com/2019/04/14/lateststories/huang-social-media-continues-to-limit-us/ https://www.instagram.com/p/BwaOHS6HHCk/?utm_source=ig_tumblr_share&igshid=13l9dx1bjbr3

#SocialMedia Users #Educate #Man, Cyprian Akabudike, Who Compared A #Woman In Labour With Oviparous #Animals Man, Cyprian Akabudike, who let his tongue a little too lose, on #Facebook received some backlash after  he shared a post in which he belittled women in labour by comparing them to #birds and #snakes. In #animal #human #rights #girlpower #socialmedia http://motherhoodinstyle.net/2019/04/12/social-media-users-educate-man-cyprian-akabudike-who-compared-a-woman-in-labour-with-oviparous-animals/ https://www.instagram.com/p/BwaOD_9HQ0S/?utm_source=ig_tumblr_share&igshid=e86i9szsbhxy

Corporate ESG #Strategy: How to attract international investors and enhance #sustainability performance (#Shanghai) The #Chinese #realestate sector is entering a new phase of growth. Many companies are hoping for a breakthrough: attracting international investors, gearing up to international standards, and meeting international expectations on ESG performance. Above all, this will require both corporate cultural... #business #smallbusiness #smallbiz https://www.eco-business.com/events/corporate-esg-strategy-how-to-attract-international-investors-and-enhance-sustainability-performance-shanghai/ https://www.instagram.com/p/BwaOAgHH4iN/?utm_source=ig_tumblr_share&igshid=111wn6t3eiek9

#Marketing #School - #DigitalMarketing and #OnlineMarketing Tips: Is Hiring a #PR Firm Worth It? In episode #985, we discuss whether it is worth it to hire a PR firm. Tune in to hear if a PR firm would be helpful to your business. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. http://mschool.growtheverywhere.libsynpro.com/is-hiring-a-pr-firm-worth-it-ep-984?tdest_id=410054 https://www.instagram.com/p/BwaN8EwHDHY/?utm_source=ig_tumblr_share&igshid=j8fieizn9vcq

Drunk #shopping is big #business #OPINION: The occasional spontaneous #drunk #purchase to find the perfect pair of shoes is a billion-dollar #industry. #sales #psychology #smallbusiness #smallbiz https://www.stuff.co.nz/business/112040308/drunk-shopping-is-big-business https://www.instagram.com/p/BwaN5pmHFk-/?utm_source=ig_tumblr_share&igshid=1lk9ds5h083sj

#Stressed At Work? 6 Ways To Create The Right #Work-#Life Boundary 6 ways to set #healthy work-life boundaries and reduce the impacts of work stressors on your life #health #wellness #wellbeing https://www.forbes.com/sites/tracybrower/2019/04/14/stressed-at-work-6-ways-to-create-the-right-boundary/ https://www.instagram.com/p/BwaN1onn5Bn/?utm_source=ig_tumblr_share&igshid=16s0mgjlrgt61

Engage and Convert Your #Audience By Using Interactive #ContentMarketing | Boostability The content of the past has been replaced with a new form of interactive content. This one-to-one approach for #marketing focuses right on the #customer #onlinemarketing #marketingdigital #management https://www.boostability.com/engage-and-convert-your-audience-by-using-interactive-content-marketing/ https://www.instagram.com/p/BwaNyecHDql/?utm_source=ig_tumblr_share&igshid=1hmhbpthjgbfv

#Cannabis #Science, Inc. (CBIS) Negotiates Licensing and #Marketing Deals in #Canada and the #USA to Develop and Sell CBN Products - #Marijuana #Stocks | Cannabis #Investments and News. Roots of a Budding #Industry.™ https://marijuanastocks.com/cbis-negotiates-licensing-and-marketing-deals-in-canada-and-the-usa-to-develop-and-sell-cbn-products/ https://www.instagram.com/p/BwaNvf3H3_G/?utm_source=ig_tumblr_share&igshid=11ryom882j47u

How to Turn #Video #Content into Conversions | Convince and Convert: #SocialMedia #Consulting and #ContentMarketing Consulting Learn how to turn your #branded video content into a cornerstone of your conversion strategy. https://www.convinceandconvert.com/social-media-strategy/how-to-turn-video-content-into-conversions/ https://www.instagram.com/p/BwaNsFVnXYF/?utm_source=ig_tumblr_share&igshid=k03ovhkvqerj

5 Steps to More Creative and Effective #SocialMedia Campaigns Use these five bright ideas to build more creative social media campaigns, no matter where you are in the campaign planning process. #social #socialmediamarketing #digitalmarketing #marketingdigital https://www.convinceandconvert.com/social-media-strategy/5-steps-to-more-creative-and-effective-social-media-campaigns/ https://www.instagram.com/p/BwaNpWGnEDJ/?utm_source=ig_tumblr_share&igshid=11ewz7amdf3nr