I always look forward to the unveiling of the Pantone Color of the Year because I'm a dork, but they keep making.... Choices.
Revolutionary.
I can hear realtors across the land rubbing their hands together in anticipation of suggesting this color for repaints before someone sells a house.
You know Pantone, when you release the "Color Of The Year" it might be a good idea if you picked a color.
@gallusrostromegalus peer-reviewing your tags:
#my ancestry consists exclusively of people from places whose names are also cheeses and this is too fucking white for me
Actually I'm not fucking done with this.
Again, this is not a color. In light, white is all colors combined but your are a consulting firm that teaches people how to keep a consistent color through the manufacturing process, which means this is a recommended color for Pigments. And in pigments, white is the absence of color. If this is a color, it's the color of nothing, when therr REALLY should be something.
It's the color of Cowardice.
This is the color of ghosting someone because you're too emotionally immature to have an uncomfortable conversation like an adult. This is the color of not telling your coworker that the boss is underpaying them because you think they 'deserve it', because admitting otherwise would mean having to actually think about ethics. This is the color of staring into your mashed potatoes in silence when your family starts saying racist bullshit at thanksgiving.
Speaking of Racist Bullshit and cowardice, picking WHITE to represent a year when fascism is on the rise the world over? According to Pantone's Website, the color of the year is meant to 'reflect' the color trends of fashion, interior design and art. And I suppose that this choice does reflect the rampant rise of racism- But you ALSO use it to recommend trends for the coming year and you chose... this. You could have picked another trend to 'reflect' and project into the future.
Okay, maybe you weren't intending to dog-whistle racists with this. You probably weren't thinking about to social and racial implications of your big ad campaign (which is also pretty racist tbh) but you're instead sucking the fat hog of the demon called Rental Estate, because FUCK OFF with that name. "Cloud Dancer" my fat fucking mozzarella-colored ass, that's Landlord-Painting-Over-Structural-Problems White. This ugly nothingburger of a 'color' looks like it was chosen to appease the cheap and deceptive sensibilities of humanity's most rampant parasites. Y'all are at least getting a kickback from every leech that slathers this botulism-laced mayonnaise slop on their overpriced fire code violations, right?
That said, one should not attribute to malice what can be explained by stupidity. Maybe this smog-tainted snowfall is not the result of bigotry or capitalist brainrot, maybe it's just rampant incompetence! Maybe this is the color of the coke y'all were snorting off each other's dicks during your Color-Of-The-Year-Selection-Meeting/Orgy in Orlando Florida or some other city far from the light of God's Grace.
...Nah, y'all aren't cool.
What this does look an awful lot like is that you were trying to take a screencap of the ChatGPT answer to an email that you lack the intellectual capacity to answer without sounding like a chimpanzee on ketamine, and instead took a rectangle of blank background color and called it a day.
I mean, its almost more embarrassing if it really is a, to quote your website Pantone, "one long, continuously flowing conversation among a group of color-attuned people.". Because then you really did all that work and "thoughtful consideration" and worked all year-round and came up with this. A Sour Cream Flavored Felony.
