and you know what? i am REALLY sick of these ads that are openly mocking people for being concerned about the products they’re selling.
Amazon’s super bowl ad where the Alexa mocks Chris Hemsworth for being worried about giving spy software control over his entire life. Waymo’s ad with the intro “the robots are coming!” mocking people who are rightfully extremely concerned about sharing the road with, or riding in, self-driving cars.
i don’t know, it’s just genuinely insane to me. “Oh, you have legitimate concerns about our shitty product? sounds like you’re just lame!!!” like what kind of “quiet part out loud” marketing is that?
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there will never be a more iconic film scene than the scene where obi-wan goes into a 1950s american diner run by a fat italian american alien to do a weird mockery detective movie about a sleeping dart that he retrieved from a bounty hunter hired by a bounty hunter and then in the background is greedo from the first star wars for no reason. it’s like. that level of film making will never ever ever come again.
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We all like to joke about July being "Gay Wrath Month" but it's actually Disability Pride Month, so have the Disability Pride Flag from VGAPride and my AST Premmia LX MS-DOS machine
It's done! I am so freaking thrilled with how this came out. It was immensely fun taking the old poster and trying to figure out a balance between the old art and a modern take on fire management, as well as how to make it my own while retaining as much of the original style and color as possible. And I'm not normally one to stick my whole logo on my illustrations, but I wanted to match the original poster which as the USFS logo there, so!
Shout out to @vaspider for helping me puzzle out better wording for the bottom chunk of the poster.
You can get prints and shirts with this design in my Printful shop! If there's another product you'd like to see it on, let me know!
Some more thoughts and ramblings about this piece below the cut, including a side-by-side with the original poster.
The Death Rides poster was produced in 1933 by the US Forest Service, but I've sadly never seen the specific artist named anywhere. It reflects the pretty typical attitude of the time that fire=bad, that it leads to death as a negative thing. It's also one of the most popular pre-Smokey Bear fire prevention posters. This thing is EVERYWHERE, especially in wildland fire circles. It's on posters, shirts, even a few logos.
I have never seen a GOOD reproduction of the thing. I feel like there's got to be a good quality one sitting around somewhere, but it sure doesn't seem to have made its way onto the internet. They're all grainy with strange color splotches, but that's never seemed to effect its popularity.
I do really love the concept of the original poster, and the simple phrasing that drives home the clear message. For my redo, I wanted to keep the overall look and feel, and the simple, clear message, but changing it to match modern understandings of fire and its place in the cycle of life in forests. I set out with the following goals:
Show fire as a part of the natural cycle that helps keep landscapes healthy.
Make the horse less distressed looking.
Remove the gendered language from the messaging.
Keep as much of the original posing, composition, and colors as possible.
Showing the renewal cycle was the trickiest part, because the composition really didn't leave a lot of room to show the regrowth portion. I think I came up with a good balance, though, by having the forest very overgrown, dark, and unhealthy, then having the strong dividing diagonal/arrow of fire bringing light into that dark overgrowth, and the open, regrowing portion behind the smoke and flames. I also had the regrowth coming from the horse's hooves so that the horse is more of an active piece of the story, rather than being forced through the whole affair.
The regrowing plants in the background are fire poppies and fireweed, as well as a few distant aspen saplings, all of which are some of the first plants to come back after wildfires move through. Death also got a fire poppy as the clasp of their cloak.
For the phrasing, I came up with "Death Renews the Forest" almost immediately, but I had more trouble with the bottom portion. I wanted the phrase to not be gendered anymore, so switched it to "we." Initially I thought about something like "When we are educated in its use." But I wasn't a big fan of "use." While the poster does feature Death doing an intentional prescribed burn, I also wanted the phrasing to apply to letting naturally lightning caused fires burn. So less "use" and more embracing fire overall. This is especially true given that in the US we have, unfortunately, gone back to a full suppression strategy as of 2026 thanks to an executive order from the orange menace. So, despite decades of research showing how much harm that causes, we've been ordered to start doing it again. Which, to me, just makes this redo of the poster even more relevant right now.
Spider helped me puzzle out some other phrasing ideas, and I really liked this final one. I think it is balanced really well with the top portion of the text, and the overall message of the poster.
So yes! Had a lot of fun with this. I probably will do some more redos of other famous prevention posters at some point, but I'm not sure when or which ones.
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I was sitting in the library and this tiny little kid, like barely walking, waddled up to me, held out a spoon, and declared, "spoon!" I said, "thank you," and took the spoon, and he held out his hand, so I gave the spoon back to him, and he toddled back to his mom.
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The federal government will spend $700 million on building or refurbishing coal power infrastructure in a boost to coal, Trump said.
“It is hard to overstate the magnitude of this,” Energy Secretary Chris Wright said. “If you look at our efforts across the whole government, so far 45 coal plants are open today that would not be open.”
dead miners today! dead miners tomorrow! dead miners forever!
Traditional fascism embraced the ideal of fossil modernity because of the direct association with the values of strength, speed, and power carried by fossil fuelled objects such as industrial machines and motor vehicles. The historian of fascism Robert Paxton mentions Trump holding a campaign speech in an airplane hangar in 2016, after getting out from a plane that had just landed and taxied up there, which “is exactly what they did in 1932 for Hitler’s first election victory”. This example displays how the love of current far-right leaders for fossil modernity leads to a stunning resemblance with fascist symbolism (Chotiner, 2016). In Brazil, Bolsonaro delivered an analogue picture in May 2020 as he requisitioned a helicopter to fly six circles above the presidential square before landing in front of a crowd of his supporters who had rallied to demonstrate for a military coup. Fossil fuelled objects stood and continue to stand as the symbol of a virile, powerful and aggressive performance of modernity, and for the material fulfilment of authoritarian desires (Daggett, 2018; LeMenager, 2014).
Yet, while at the time of early fascist parties, the climatic toxicity of CO2 emissions was virtually unknown, far-right campaigns and governments today explicitly mock the global concern for climate change. Carbofascism, in this sense, could be different from historical fascism in so far as it merges its fascination for fossil modernity with a political discourse that promotes human domination over nature through the preservation and amplification of the fossil energy model as an endangered ideal of modern society. While fascism looked at fossil fuelled objects as the future of humanity, carbofascism would tend to consider them as the remnants of a golden age which need to be preserved in spite of their impact on the planet´s (and human) health. [emphasis mine]
Acker (2020) - What could carbofascism look like?: a historical perspective on reactionary politics in the COVID-19 pandemic
sci fi is all about desperately trying to reclaim your violated bodily autonomy. it’s all about asserting that you are a being with agency, and you can choose what happens to your own person, even if that’s ripping tubes out of yourself. and also sometimes an alien is there
Neutrino Tempest @neutrinotempest - Tumblr Blog | Tumlook
