How Niche Marketing Benefited Fiverr Growth Strategy
2020 has been a year full of economic ups and downs. It’s highlighted the fragility of some industries and businesses, while creating opportunity for others.
A large area of opportunity lives in the space focusing on “the future of work.” Companies with products or services supporting the growth of remote and hybrid team structures seem to be making headlines with tremendous success.
(Snowflake and Zoom for example.)
Just recently I noticed buzz around another company enjoying a period of expansion attributed by many to conditions created by the pandemic.
Fiverr.
If you haven’t heard of it, Fiverr is a company that has become somewhat synonymous with gig economy transactions.
And Fiverr growth is turning heads this year.
