Talk Nerdy To Me

From what I remember of back when Millennials were outpacing Boomers at internet and tech stuff in general, this is going to cause a lot of issues for companies angling to use slop in marketing because the younger set are always going to be better at spotting it than the older, but the older are going to be the ones approving marketing campaigns and ads and etc. Meaning, the older people will not ever be able to tell what might actually convince the younger.

“Musk talks about Mars as a lifeboat for humanity, which is among the very stupidest things that someone could say,” says Adam Becker, an astrophysicist and author of the book More Everything Forever, which outlines the messianic, sci-fi fantasies of the tech oligarchs. “There are so many reasons why it’s such a bad idea, and this is not about, ‘Oh, we’ll never have the technology to live on Mars.’ That’s not what I’m saying. What I’m saying is that Earth is always going to be a better option no matter what happens to Earth. Like, we could get hit with an asteroid the size of the one that killed off the dinosaurs, and Earth would still be more habitable. We could explode every single nuclear weapon, and Earth would still be more habitable. We could have the worst-case scenario for climate change, and Earth would still be more habitable. Any cursory examination of any of the facts about Mars makes it very clear.”

I really like sci-fi stories where people have to go off and terraform a planet, or figure out how to rebuild civilization after some disaster, or ideally both. "The last ark-ship leaving Earth right before it becomes uninhabitable" sort of deal. But lately I've been coming around to this same idea, that it will always be more practical to try to save Earth than to try to start over elsewhere.

And they're absolutely specifically pushing it, make no mistake. It's not just a matter of "it's there, it's convenient, so people are going to take the path of the least resistance", but it is a legitimate and concerted effort on the part of these companies to get people to outsource all these things to their models.