'Bi-Fi Roll: Snack Zone'
[AMI / DOS] [GERMANY] [MAGAZINE] [1993]
"Product placement" is the magic term increasingly used to help finance modern films. Whether an Atari portfolio ticks away in The Terminator, Schimanski sucks on a Paroli lozenge, or Marty McFly hauls a JVC camcorder back to the past, sponsors all hope for a significant promotional boost. In search of new advertising vehicles, more and more companies are turning to computer games as a high-visibility canvas for their upbeat marketing messages. Following in the footsteps of electronics giant Sony and tobacco titan Philip Morris, food manufacturers are now also getting on board the gaming bandwagon. Snack Zone is an action-adventure game that revolves entirely around a sausage—or, more precisely, a famous mini-salami. Snack Zone was developed by Art Department Werbeagentur, a Bochum-based studio specializing in consumer-oriented games. Players frequently encounter the game's sponsor as a "Bi-Fi Roll" beams out from the computer monitor—a cleverly placed bit of product placement. Incidentally, the games—available in both Amiga and PC versions—are freeware; copying is permitted and, from the advertiser's perspective, actively encouraged. ~Michael Hengst, PowerPlay (DE) (#64, July 1993) [BMT🤖]
=====
Source: PowerPlay (DE) (#63, June 1993) || KultMags
