They're preying on insecurities to do it. Yes, you can write an essay - but can you write a good essay, they ask you. Do you not want to improve your output? Do you not want people to think of you as competent and very clever? Why go through the mortifying process of failing and failing and failing until you succeed if you can just skip the "learning" part of doing, and simply generate a ready-made product?

I'm preaching to the choir here obviously but it's a concerning thing to witness nonetheless. My kid is 6 next week and I've been teaching her that failing at things is morally neutral and in fact necessary even before the advent of AI, but it's becoming ever more important that we teach the kids that criticism and failure and discomfort aren't necessarily bad things, but just a part of the growth process.