The Future of Loudr Distribution
We have an important announcement to share with you. For those of you who might not have the time to get through the long version, here is a quick summary. For those of you who would like to learn more about these changes, please keep reading!
▪ In an effort to focus our resources on songwriters and music licensing, Loudr has teamed up with CD Baby to take on Loudr's digital music distribution business, making it possible for our team to wholly focus to the licensing business that has always set us apart from other music companies.
▪ Loudr aims to make the transition a smooth one, so we're supporting the CD Baby team as they start working with Loudr artists directly.
▪ You can still access the Loudr distribution experience through Music Manager at this time, and in the near future should expect to see new features and tools, as well as access to way more stores.
▪ Loudr will still be here powering the licensing each time you submit a cover song for the distribution platform, and paying royalties to music publishers each time you sell a cover song.
▪ You can contact [email protected] if you have questions about any of the changes to come.
▪ For a more thorough explanation, please read on.
This is a little about the past, but mainly about what the future holds for us, as we continue forward - a bunch of musicians with a crazy dream of changing the industry of music for the better.
Team Loudr has been around in various incarnations since 2009, and in that time we’ve boldly gone into uncharted corners of the Internet with you, our faithful and inspiring artists. Most of you remember when the Loudr store got its most recent facelift last year. Many in the VGM community will recall the Game Music Bundles on Loudr (and before that on Bundle Dragon). Those in the YouTube crowd will remember when we were calling ourselves re:discover songs, and before that Joypad Records. Our mouth-musicians will remember our original incarnation as A Cappella Records, a project that was started out of a dorm room in our college days. We’ve come a long, long way in the past seven years, and you’ve been with us every step of this journey.
Since the beginning, Loudr has operated in two very different worlds. On the one hand we’ve worked as a digital music distributor, helping artists get recordings onto digital stores. On the other, we’ve built a powerful licensing engine to allow creators to legally distribute cover songs and to allow songwriters to be paid their fair share of the royalties for those songs. Working in these two very different business areas has been challenging, and we’ve often felt that we could do more for music by focusing on the things that truly set us apart. As the main person behind Loudr support, I think I’m in a unique position to speak to this - I’ve communicated with almost all of you by email, on the phone, or in person. I’ve even jammed with a handful of you when our paths have crossed!
The Loudr wolf is top dog when it comes to licensing. We have great relationships with a growing number of songwriters and music publishers, and we'd like to help the business of music get to a place where talented songwriters can make a viable living off their craft - something which is uncertain these days. When it comes to distribution, there are companies who have chosen to focus all their efforts toward that goal and who do it really, really well.
We deeply respect and appreciate that you, our artists, have always stuck by us, but we also know that our distribution platform could benefit from improvements. Almost all of our artists have had the experience of dealing with that one album that just doesn’t look the way it should on a particular store and needs to be manually changed. (I should know - I’ve done most of those changes!) At present, Loudr sends music to six outlets, and while we often get requests to add additional outlets and services, we’ve been unable to do so due to limited resources.
Back in the early days when we got our start in digital distribution by working with a cappella artists, we looked at other companies in the space and picked up a great deal of wisdom from the DIY Musician blog, a resource that remains relevant to this day. That blog introduced us to the concept of mechanical licensing, and that license eventually became the backbone of our efforts in the rights space, enabling us to secure many of the same rights for indie artists that a major label would secure for its artists.
Over the past year, we've had the opportunity to get to know CD Baby, the company behind the DIY Musician blog, and have had some great conversations with their team about the business of digital music distribution. When CD Baby extended an offer to help manage and grow the Loudr distribution business, we saw it as an opportunity to better support our artists and said yes. CD Baby will be stepping into our distribution shoes, taking on the business of getting albums on stores and supporting Loudr artists directly. This means that our artists will gain access to proven distribution tools, new features that many of you have requested, and ultimately way more stores. It also means that the Loudr team will be wholly shifting its focus to the licensing and royalty reporting that has always set us apart from other music companies and which has the potential to fundamentally change the way songwriters are compensated for their creative works.
In the short term, not a whole lot is changing. It’s going to take some time for us to get the CD Baby team acquainted with your music and our systems, as we are committed to making the transition a smooth one. We’ll keep you informed as new features are added and processes are improved, and look forward to seeing Loudr artists benefit from the knowledgeable support of the CD Baby team.
On a personal note, one of the things that WILL be changing is that I won’t be fielding day-to-day distribution support anymore. I was originally brought onto ACR (back in 2010!) to do licensing, and I’m going to return to coordinating licensing strategy with our research and data teams. One of my last jobs as the support person for distribution is to make sure that CD Baby's support team has everything they need to support you. As always, if you have any questions, you can contact [email protected].
It has been an honor to work directly with so many of you, and I will truly miss those interactions. If you'd like to keep in touch with me, please feel free to get in touch with me. I won’t be able to replace the sound files for your new album, but that doesn't mean I won't want to throw it on and rock out to it!
All our best,
Jesse and Team Loudr