#loudr

WHO THEY ARE:

Planned Parenthood’s mission is to ensure all people have access to the care and resources they need to make informed decisions about their bodies, their lives, and their futures. Founded in 1916, Planned Parenthood is a trusted health care provider, educator, and passionate advocate in the U.S. as well as a strong partner to health and rights organizations around the world. Each year, Planned Parenthood delivers vital sexual and reproductive health care, sex education, and information to millions of people.

WHAT THEY DID:

🩺 On October 1, 2021, Planned Parenthood partnered with Tumblr to rally supporters for abortion justice and defend access to abortions at 539 rallies in every state.

🩺 On September 3, 2021, Tumblr and Planned Parenthood partnered up in response to a Texas law that came into effect September 1, S.B. 8., effectively banning abortion in the state and asking private citizens to act as bounty hunters who “enforce” the law.

We made the following calls to action along with the graphic below:

Ways to take action:

Hit the ❤️ and 🔁buttons to share this post

Make sure your voice is heard by signing this petition

Give your community a little ✨razzle-dazzle ✨with this poster

Make a donation: Text “Texas” to 22422 or visit wearepp.org/Texas

WHO THEY ARE:

Black Lives Matter, and black lives are threatened every day by violence inflicted on Black communities. Black Lives Matter Global Network Foundation, Inc. is an organization dedicated to eradicating white supremacy and building local power within Black communities.

WHAT WE DID:

✊🏿 📣 On January 3, 2021, Black Lives Matter PAC and the Working Families Party took over the Tumblr dash with an ask for users to volunteer to make calls and mobilize voters in Georgia:

✊🏿 📣 On October 26, 2020, with just one week until the election, we wrapped up our #make2020count campaign with Tumblr’s very FIRST video Dashboard Takeover; donated to Black Lives Matter. Check out the moving video below:

WHO THEY ARE:

Plume offers safe, convenient, gender-affirming health care services for trans people, by trans people.

WHAT WE DID:

On May 26, 2021, Plume took over Tumblr dashboards with the below image. The TSD linked Tumblr users to Plume's HRT Access Fund page. From here, users could choose to donate to or apply for the fund, which provides 12 months of free gender-affirming care, including the cost of medications, for trans folks seeking gender-affirming hormone therapy (GAHT).

WHO THEY ARE:

Release The Pressure is a nonprofit organization dedicated to improving heart health for Black women through education and preventative action.

WHAT WE DID:

❤️‍🩹 On March 03 and March 31, 2021, Release the Pressure ran LOUDR campaigns with Creatrs art to raise awareness about Black women's high blood pressure and the impact it has on the black community. The campaign’s goal was to get 300,000 Release the Pressure pledges to learn more about heart health by 2022. Two banners were created in honor of Women’s History Month that amplifies the image of self-care for black women. Engaging with the arts can be an act of self-care, self-love, and therapy for black communities. This campaign accomplished the following:

Tapped into the arts through storytelling to produce energizing conversation, content, and engagement around preventive heart health actions in a smart, informative and relatable way focused on self-care & art.

Increased Release The Pressure pledges (btw have you taken the pledge? ).

Engaged with trusted messengers (Black Women artists) to build the Release The Pressure brand through their online community – their “squads.”

Image made by a Tumblr Creatr (Christa David)

Image made by a Tumblr Creatr (@macaroon22)

WHO THEY ARE:

NAMLE, the National Association for Media Literacy Education, is the leading nonprofit membership organization dedicated to advancing media literacy education in the United States.

Media Literacy is a more pressing concern every year, and NAMLE aims to help people see it that way. That means raising awareness, performing research, and providing resources for media literacy education—every step of the process that will bring Media Literacy to a place of priority in our lives.

WHAT WE DID:

🗞 On October 20, 2020, Tumblr partnered with NAMLE to put the below gif on the top of your dash.

Have you ever shared breaking news only to find out 10 minutes later that the original news was inaccurate or incomplete? StopMediaMonsters.com helps us learn to combat behaviors such as this (and more) that turn us into Media Monsters. Learn more, click here!

WHO THEY ARE:

Free Black Therapy is an organization that provides Black and African American individuals with Black mental health professionals—for free. Not only is this a crucial mission in light of the adversity faced by Black individuals on a daily basis, it’s also important for many people to find a therapist who shares their racial identity and can understand their culture and experiences.

WHAT WE DID:

🌱 On May 25, 2021, the artwork below lived at the top of your dashboard. Designed by Creatr, @banana-peppers, Free Black Therapy was able to share their cause and provide resources for Black Tumblr users seeking mental health service from Black therapists and providers. Free Black Therapy’s service are absolutely FREE.

Image by Tumblr Creatr @banana-peppers

🌱 Throughout the year, we also amplified a series of posts on Post It Forward in partnership with Free Black Therapy to highlight Black Mental Health:

Honoring George Floyd

Eliminating the stigma of mental illness in the Black community

Validating Black Trauma

Social Media and Mental Health Issue Time

WHO THEY ARE:

Shine is a Black-owned wellness app—sort of a self-care toolkit—that aims to make the process of inventorying and addressing feelings, like anxiety and depression, more accessible and approachable.

WHAT WE DID:

✨ Tumblr x Shine announced their offering to give users FREE premium access to Shine. The Shine App offered Tumblr users two chances to take advantage of this amazing opportunity.

May 11, 2021: The Shine App offered 1-year of premium access.

May 21, 2021: The Shine App offered 50% off of 1 year of premium access for those who missed the first opportunity.

✨ Throughout the month of May, Tumblr partnered with Shine to develop affirming mental health content for Post It Forward. Posts included:

- Your productivity isn't your worth

- Sleep with ease. An audio meditation.

WHO THEY ARE:

Healthline cuts through the confusion with straightforward, expert-reviewed, person-first experiences — all designed to help readers make the best decisions for themselves and the people they love. Healthline covers all facets of physical and mental health openly and objectively.

WHAT WE DID:

🩺 On October 7, 2021, Healthline took over the Tumblr dashboard to promote their Transform: Health Equity campaign: