Fandoms to ActivistsÂ
Blog post #9 Week 12
How does Zohran Mamdaniâs campaign exemplify the strategy of combining grassroots canvassing and online campaigning?Â
Zohran Mamdani has done it. He has harnessed the fandom he garnered online (with the help of a social media team run by youngsters) into real political power that has catapulted him into the mayoral office of New York freaking City. I think it's important to mention that I do not think it healthy to worship or idolize political figures. I am trying really hard not to do that. But it is hard not to feel hopeful in the wake of his win. And with such a large margin too, the message sent there is⌠LISTEN TO THE PEOPLE! The people want affordable rent, free and reliable public transportation, $30 minimum wage, and universal childcare. It turns out that when you promise to transform and improve the material lives of your continents in real ways rather than imagined, you can move mountains. His online campaign has shown the world the power of connecting with people in the streets and understanding your base, and the power of using memes and TikTok to connect with people that would otherwise be apolitical. Mamdani offers a new vision of the future of politics and how young people can engage online, while simultaneously having their voices heard in very real ways.Â
How was this platform, tumblr, influential in the BLM movement?Â
After the failure of the grand jury responsible for indicting Darren Wilson for the murden of Michael Brown, as protests were happening across the country, tumblr became a place to share information and keep the momentum of the movement alive. A lot of millennials grew up feeling as if they had no voice, and tumblr was somewhere where they could connect with one another, and movements spread quickly because most users had a common goal: uplifting one another and one anotherâs communities (to this day, I havenât found another platform like it). Specifically, itâs ease of use with spreading all sorts of types of media meant that articles, gifs, photos, videos, audio clips, things from the BLM movement were being archived and shared, and the movement grew and grew. At the time, there were more than 200 million blogs on tumblr, and 50% of the users were between the ages of ~15-30, all across the world. The ability to rapidly spread information, across the globe even, igniting a huge movement⌠With the obvious racism and injustice taking place, people were seeing the brutality first hand.
What are some examples of social media being used to amplify stories of injustice that might otherwise be written off without digital, undeniable âproofâ?
Social media allows for people to upload digital proof of injustice and circumvent some of the roadblocks that the US justice system often (read: almost always) imposes on Black and Brown people every day. Recently. I saw a TikTok of a Black woman named Cara Jones in active labor at Dallas Regional Medical Center in Mesquite, Texas who was being denied care by a White nurse. The nurseâs name is Lacrista Vaughn. Caraâs mother says the hospital knew they were on their way because they called ahead of time. She tried to drop Cara off at the ER but the nurses denied her and said she had to go around to the front entrance. At this point, Cara was already in extreme pain and beginning to feel pressure. Once at the front of the hospital, the nurse at the reception desk denies Caraâs mother with aiding her in getting her daughter into a wheelchair. A police officer in the lobby gets up to help. Caraâs mother finds her daughter in the back of the vehicle, on her hands and knees, again, in active labor. Cara says again and again, âitâs in my assâ. She was contracting. She couldnât move. Once it ebbed, she was able to get in the wheelchair, the police officer helped her into the building while her mother parked, and her mother says that once she returned to the lobby, there Cara was, sitting with a pile of paperwork in her lap, screaming in pain. Screaming, âbaby is coming, baby is comingâ. All the staff are looking around saying that they canât do anything until she signs the paperwork. Cara manages to sign the papers, under extreme duress, and they agree to let her in a small examination room. There, Cara is again forced to sit and answer questions while the nurse ignores her screams and cries. The mother goes on to say that the hospital had planned to induce Cara that day, but didnât have enough beds to room her so they told her to hold off coming in until her water literally broke and she had no choice. It is possible that the hospital is understaffed, overrun, poorly managed and the lot. But it would be despicable to not address the medical racism occurring here, and the severity of it. Cara very well could have died.Â
How does this example demonstrate medical racism and the real dangers of it? How can social media aid in amplifying this story and the injustice at the core of it?
This stressful labor caused extreme duress for her child. The nurses there ignored her and were extremely callous. They told her mother that Cara was not a priority, and forced her to suffer. In the US, the maternal mortality rate for Black women is x4 higher than it is for White women. To be quite frank, that disparity is insane. Itâs not negligence, it is systemic failure to respond to the racism in this country. This video has already garnered so much conversation, and the nurse captured in the video will probably face social repercussions as well. But that is not enough. Social media needs to be a tool in our toolbox that should be used in tandem with activism on the ground.Â
Works Cited
Kelly, Makena. âZohran Mamdaniâs Campaign Figured out How to Channel Fandom.â Wired, Conde Nast, 5 Nov. 2025, www.wired.com/story/zohran-mamdani-campaign-fandom.
Lee, Latoya A. âVirtual Homeplace: (Re)Constructing the Body through Social Media.â Academia.Edu, 28 Nov. 2024, www.academia.edu/29417553/Virtual_Homeplace_Re_Constructing_the_Body_through_Social_Media.
Safronova, Valeriya. âMillennials and the Age of Tumblr Activism (Published 2014).â New York Times, www.nytimes.com/2014/12/21/style/millennials-and-the-age-of-tumblr-activism.html. Accessed 15 Nov. 2025.Â
TikTok, www.tiktok.com/@kashman2814/video/7572283745214958879?_r=1&_t=ZT-91PWWi0xMbN. Accessed 14 Nov. 2025.Â
















