Simon Langley

Life doesn’t come to you, so go to it and let it fly.

Virgin Atlantic successfully pitched the Upper Class experience in their new 2015 ad, targeted at business travellers. The airline is attempting to showcase their luxurious offerings to the UK public. Replacing their old campaign, “Flying in the face of Ordinary”, this new 2015 ad is more of a direct sell, driving the product forward, rather…

Watch a truly MasterCard Priceless Experience come to life. A lucky fan, who thought she was being interviewed for a music documentary, received the surprise of a lifetime — the opportunity to play an original song for Justin Timberlake and have him jam with her!

From a special HQ at Schiphol Plaza in Amsterdam Airport, the…

Lovemarks: Why Your Brand is More Important Than Your Product

“You’d better start thinking about how you’re going to create loyalty beyond reason, before you start writing the mechanics of your plan” says Saatchi & Saatchi Global CEO Kevin Roberts.

He continues to explain that putting products first is very 1980’s, we have to put the idea first. “How is this product going to improve my life?”…

KLM #HappyToHelp – Any Traveler, Any Airline

KLM is really stepping up its game in terms of ad campaigns and social media, and this strategy is taking it to new heights. “From a special HQ at Schiphol Plaza in Amsterdam Airport, the #happytohelp team assisted travelers at airports worldwide and via social media. KLM’s innovative help center was open 24 hours a day and demonstrated the extraordinary lengths the airline goes to for all air…

Best & Worst Christmas Ads 2014

It seems Christmas commercials have become as much a festive tradition as the Christmas Turkey itself. They can cost millions of pounds but rather than just relying on television to get their message across, the ads are also shared hundreds of thousands of times on social media. The wildly popular advert this year from John Lewis was shared more than 750,000 times on social media, with the star…

I’ve always been a fan of reactive marketing, and there are some great examples emerging from brands jumping on the back of Kim Kardashian’s #BreakTheInternet Paper Magazine’s Winter Cover.

Kim Kardashian bares all for Paper Magazine’s Winter Cover

Kim K posed nude covered in oil for the Winter Cover. The magazine clearly wanted to provoke an online reaction, with the words ‘Break The Internet’…

Sainsbury’s just won Christmas 2014 with army ad

It seems John Lewis may have just been outdone in the best Christmas ad campaign for 2014.

This year’s Christmas ad from Sainsbury’s – Christmas is for sharing. Made in partnership with The Royal British Legion, it commemorates the extraordinary events of Christmas Day, 1914, when the guns fell silent and two armies met in no-man’s land, sharing gifts – and even playing football together.

In the…