Dispatch #5 -- The Need to Generate a Following
I read in several places that aspiring authors should have a web presence, a platform to share their work. I don't doubt that that's valuable, and I have a couple places where I started sharing my work, but my plan so far has been vague and without focus.
I have a Wattpad account, a Buy Me a Coffee account, a Medium account, and this account. I have posted a bunch of stuff to the Medium, BMAC, and Tumblr platforms, but there's nothing up on Wattpad anymore. Ignoring the fact that I'm not posting enough, I feel like I am spread too thin, that my energy is too diffused.
I don't know much about how all this stuff works. My Brazilian girlfriend used to work at a branding company and she had taken some marketing courses. She would have lots to say about this, and has already given me some pointers to try, but that fell by the wayside when my father passed away and I had to get my mother settled in new digs.
I'm essentially starting over, so should I start with a new plan?
My goal for this year, as stated earlier, is to get a manuscript that is fit for submission to a literary agent complete by the end of this year. That is still the goal, but I should have something else online for said agent to read. Hence, Goldfinch and this new thing I started working on last weekend which as yet has no title, but is really good and really close to draft completion.
My primary job as a writer is to plot and craft a compelling story, not choose the right filter and hash tags for an IG post. One thing I never enjoyed about promoting myself on IG, Twitter, or any of these platforms was how it took up so much of my creative energy. Time spent coming up with the "perfect post" could have been better spent on my actual writing.
In light of that, some reorganization is in order. Some of the writing platforms need to be pruned away, so I can focus better. I like Tumblr and Medium, but at the moment I am posting everything in both places. I think it would serve me better if each platform served a single purpose: Tumblr for long-form blogging and Medium for posting fiction. Buy Me a Coffee and Wattpad will get dropped.
What am I going to do with my other social media platforms? I have already dropped Twitter, but am I going to keep Instagram and Threads? I think it might be worthwhile. Threads is conversational, so it might be a good place to quickly broadcast updates. IG is intensely visual, but with Canva and AI, it's easier than ever to generate quick visual content, so it makes sense to hang onto that one, too.
Ultimately, this reorganization is about reclaiming my creative energy and staying focused on what matters most: finishing a manuscript that's fit for submission by the end of the year. Any platform I maintain needs to support that goal, not distract from it. By narrowing my focus—Tumblr for the writing life, Medium for fiction, and a light touch on IG and Threads for updates—I can build an online presence that reflects my work without draining the energy I need to actually write. It’s time to write, share, and build something meaningful, one story at a time.