Day 365 — Just Don’t
Beloved SF journalist, Herb Caen, said it loudly in his book of the same name:
It’s San Francisco because it was named after Saint Francis of Assisi. And because ‘Frisco’ is a nickname that reminds the city uncomfortably of the early, brawling, boisterous days of the Barbary coast and the cribs and sailors who were shanghaied. And because ‘Frisco’ shows disrespect for a city that is now big and proper and respectable. And because only tourists call it ‘Frisco,” anyway, and you don’t want to be taken for a tourist, do you?
“So don’t call it Frisco. Don’t ask me why. Just don’t.”
— Herb Caen, Don’t call it Frisco, 1953
However, Mr Caen himself recanted several times, most notably in 1993:
"Adolescence is believing that 'Frisco' is a racy nickname for a city; senility is automatically saying 'don't call it Frisco,' maturity is figuring it doesn't matter all that much ...”
Back in the day, every salty dog called it Frisco. It was an affectionate nickname. Jack London wrote about the "Frisco Kid," Woody Guthrie called it Frisco in his 1941 "Ballad of Harry Bridges."
"I am of Frisco ... the foghorns, the ocean, the hills, the sand dunes, the melancholy of the place. I love this city," William Saroyan wrote once.
I guess the only nicknames that are reasonably accepted by most folk are San Fran and SF (pronounced ess eff).
Finding interesting things to photograph in San Francisco for this 365 blog was an effortless task and I had great fun researching the history of many of the places. In some posts I highlighted a photographic technique I’d employed to make a shot more effective.













