ice creative

A brilliant day meeting and capturing images of the indigenous performers. Circular Quay, Sydney, Australia.

Honeywagons are the premiere Make-up & Wardrobe Location Vans in Australia. After using the vans for all our location fashion shoots for 20 years it was our great pleasure to shoot some advertising images for Dean Parkinson and his team. Just completing some of the images for print advertising.

Asked by new activewear label Mei & Chloe www.meichloe.com to produce editorial style images to launch their label we shot in the early morning autumn sunshine on Sydney Harbour.

The new definition of Activewear!

We were asked by Mei & Chloe, a fantastic new Activewear Company, to shoot their new range of Yoga/Active pants in ethnically inspired designs.

This is an out take of Mahika taking the kid’s activewear to the next level! She danced, jumped, pulled yoga poses and laughed her way through the shoot looking spectacular in the Mei & Chloe designs. So much fun.

Iconic Sydney locations formed the perfect backdrop for our Common People Clothing shoot - newly available in Australia! Model : @honourandchivalry H&MUP : @phoebefever Photography & AD : @icecreative

Remember those Xmas dinners where a huge ham sat waiting in the middle of the table. Complete, full of promise, beautiful in it’s majesty!

  Well, that’s the video content you commissioned that’s just arrived. Ready to be uploaded and conquer the world for your Brand. Full of a wonderful narrative that shows the depth of your offer, your integrity, your unique product.

  Now let’s cut back to the ham. 10 days have passed and you’re watching mum drop the bones into a pot to start the making of pea & ham soup. The final hurrah.

  Over the previous days you have had ham served to you in every manner that could be devised.

  All delicious, all different and all using a different cut or recipe to keep you interested and wanting more.

  And that’s what your video should be able to do.

  Your content planning for the season is the menu.

The dishes served:

  The Brand video

  And to follow.

  The explainer

The case study

The demo

The culture

The behind the scenes

The artistic

The eye-catching

The helpful

The fast & sharp

  All cut from that video and served to those that need it.

Across the best channels to support it.

  Keeping it interesting, keeping it relevant.

Maximising your hard earned budget across all touchpoints through the entire length of your plan.

  Bon appetit.

A new online store selling our personal creative work is now live at www.icegallery.etsy.com

Prints, cards, t-shirts and more to come! Check it out or follow us on Instagram at http://instagram.com/icegallery_au

Thanks!

An exciting new edition to the ICE offer! A collection of our instagram images from the last year, produced as a book around the theme of being in the NOW. Focusing on the smallest things in our day to day lives that give us visual pleasure and provide inspiration. Online gallery/shop coming soon.

Contact us at [email protected] for prints/books.

http://youtu.be/bAeGbbF8JpI

If a picture paints 1,000 words then one minute of video is worth 1.8 million! (2014 Study by Forrester)

Inspired by the claim "Nothing Compares" to Amway and its products, our concept was to create a campaign around a stylised "thumbs up" icon supported by suite of premium advertising images, strategically and consistently rolled out across a broad range of communication channels.

ICE contributed: concept & positioning, logo and campaign visual brand, advertising photography, printed materials, 8 videos, audio podcasts, iPad app, iPhone app & signage