#brand expression

Getty is a museum with arts and culture as their main focus. The Getty center covers various sectors, one being the Central Garden. The central Garden is an evolving work of art, designed to adapt and change as the seasons progress.

Strenghts

At first look the brand is very clean, its simple but vibrant colour pallete really reflects the essence of the brand. The experience with the site is very fluid and concise, making easy to navigate. The identity utalises a single wordmark, it may come across as to simplistic, however its minimal form allows room for flexibility, hence why with addition of bold colours, it creates a sense of suprise and delight.

Weaknesses

The end result is truly an experience that brings to life Getty's spirit of generosity and inventive nature. However i do see the exclusion of a logomark and a mixed oppurtnity, or at least a symbol to represent each sector.

Going Forward

I went in search of Idealism this week.

I am being tested on a daily basis to explain my stance on idealism as it applies to my new venture, ICE Creative.

 ICE started with a personal “WHY?”

 “I believe in and nurture passionate talent”

 This is the reason why I swing my feet out of bed with enthusiasm each and every morning.

 This came from my years of seeing wonderfully intelligent, talented people struggling to get that one break, that one chance, that one reward for their skills that could transform them. It became even more difficult as the traditional business models broke down and these talents became isolated in a tough marketplace.

 I wanted to enjoy providing them with an opportunity through a new approach: FACE – Facilitate / Amplify / Collaborate / Empower. My “WHY?” translated into a Brand Vision for ICE Creative: “Passionate Talents creating the best solution for every brand expression”.

 My goal is to create an environment where there is a fair exchange of ideas, money, time and respect. Not as one way traffic down the supply chain but as a give/get get/give community.

 A collaboration of passionate talents. From the brand guardians through all the experts across the chosen communication channels culminating in the creation of brand expressions that reward the whole team.

 Done properly the integrity of the expression will be identified & embraced by the observer.

 But this search has made me rethink. I now believe that idealism is only part of the equation. I know through conversations that this inspires & motivates but without realization it remains just a noble principle.

 For me to champion my ideals to others I must also translate them into a reality. I must take the team on the journey of realizing the ideal.

 So I started the week an idealist but I finish the week an Idealist-Realist and I am stronger for it.

2 роки в космосі, і з часом компактні форми структурованої інформації стають все ціннішими, а час, люб'язно наданий обставинами, умовами і форс-мажорами - все істеричнішим і випадковішим. Такий ринок. Таке життя. І ото такий Київ:)

А якщо серйозно, то ось вам добра інфографіка

Would you like to live in the world's most luxurious department store? Be a part of the extraordinary experience online, from anywhere in the World.

One main landing page with the video, a rotating banner spot with 'shop the shoot' and other links throughout the page. It's a bit chaotic and difficult to focus on the video with the banner constantly rotating. 

Lux Daily article: http://www.luxurydaily.com/harrods-takes-consumers-behind-the-scenes-in-new-social-video/

The Absolut Company announced new designs for its "entire' range of flavoured vodkas. I say "entire" because apparently their "classic flavours" (Absolut Peppar, Absolut Citron, Absolut Kurant and Absolut Mandrin) are not part of their flavour range. Confusing.

Anyway, after looking at a bunch of images that you can get to via their web site http://www.media.absolutcompany.com/en/Initiatives/ABSOLUT-REDESIGN/ and reading about their goals and process, I have to say I like them....in concept.