#icecreative

I went in search of Idealism this week.

I am being tested on a daily basis to explain my stance on idealism as it applies to my new venture, ICE Creative.

 ICE started with a personal “WHY?”

 “I believe in and nurture passionate talent”

 This is the reason why I swing my feet out of bed with enthusiasm each and every morning.

 This came from my years of seeing wonderfully intelligent, talented people struggling to get that one break, that one chance, that one reward for their skills that could transform them. It became even more difficult as the traditional business models broke down and these talents became isolated in a tough marketplace.

 I wanted to enjoy providing them with an opportunity through a new approach: FACE – Facilitate / Amplify / Collaborate / Empower. My “WHY?” translated into a Brand Vision for ICE Creative: “Passionate Talents creating the best solution for every brand expression”.

 My goal is to create an environment where there is a fair exchange of ideas, money, time and respect. Not as one way traffic down the supply chain but as a give/get get/give community.

 A collaboration of passionate talents. From the brand guardians through all the experts across the chosen communication channels culminating in the creation of brand expressions that reward the whole team.

 Done properly the integrity of the expression will be identified & embraced by the observer.

 But this search has made me rethink. I now believe that idealism is only part of the equation. I know through conversations that this inspires & motivates but without realization it remains just a noble principle.

 For me to champion my ideals to others I must also translate them into a reality. I must take the team on the journey of realizing the ideal.

 So I started the week an idealist but I finish the week an Idealist-Realist and I am stronger for it.