[continued screaming]

Whether you like it or not, Tumblr needs to make money off you somehow in order to stay up. It either serves ads or asks for money to use it. This has been a paradigm on the web longer than many of you have been alive. It's Tumblr's job to make money right now because it's well past its grace period of being a black hole for cash. This has actually always been Tumblr's job, since it is a corporation, but that's capitalism for ya.

If you want Tumblr to be here for free and you want to continue to use it, you do yourself a disservice by opposing any changes Tumblr makes in order to pay for its costs. When this site finally goes belly-up then you're gonna be Tumblr-less until whatever startup takes its place and the cycle repeats itself.