Paste Magazine recently highlighted a project by NJI Media called âUnited we Brand: Rebranding the United States of Americaâ. And who wrote this helpful pointer to the redesign of state flags? Becky Delaware. YOU HEARD ME. Weâre onto you, Becky D.
Delaware nepotism aside, letâs start with some general observances:
NJI looks like a pretty cool design firm. Whatâs NJI stand for? Who knows!? Itâs not stated anywhere clearly on their website, and I noodled around on there for a good 5 minutes, which is as much as you can ask of any millennial in 2015. So if anyone from NJI ends up seeing their name in our prestigious bloglines, please, clue us in by adding a lil something in your âAboutâ section.Â
And maybe think about changing your logo too, because it looks like youâre capable of some very neat design but your current minimalist logo looks like United we Brand: H&R Block.
Grievance 3 against NJI Media: Theyâre based just outside of DC, and yet, OF COURSE, in their utopian rebrand, there is still no place for DC statehood. Typical Virginia.Â
DCâs flag is nearly perfection anyway, but I still would have liked to see what NJI could do with it (if the other flags are any indication, darken the red, add a muted background color, and some kind of outline color for added contrast).
Itâs not that I donât like their designs, but theyâre not very flag-like. Thatâs assuming they are flags, which I could only confirm by reading an interview with NJI about it, because, câmon NJI, you are not forthcoming about anything!
But look - these colors are not flag colors. One of the accepted tenets of flag design is that schoolchildren should be able to replicate the flag. Many of these designs are not only complex, but use a color palette that canât be contained in a Crayola box.
Another tenet of flag design? No words. You hear that, NJI? NO WORDS.
Wisconsin. I actually like this one and could see it being on a flag! Maybe we can revise the text rule for super big letters.
And one last grievance, just cause Iâm enjoying this so much:
California. Is. Not. Texas.Â
Never ever EVER make California look like Texas.