Halloween and picture postcards share a curious, intertwined history.
As the October 31st festival took shape in the early 20th century, fueled by immigrants from the British Isles, picture postcards were entering their golden era.
Once rare, by 1915, nearly 900 million had been mailed in the U.S., with some 3,000 unique Halloween-themed designs. These cards helped cement the holiday’s iconography: black cats, jack-o’-lanterns, witches’ brooms. But they also captured now-forgotten rituals like apple bobbing, scrying, and cow pranks.










