Ateez and KQ Entertainment - A Summary
When it comes to K-Pop companies, anyone who's been a fan of any group for a while will know the majority of them are awful, greedy, and will sacrifice the health and safety of their artists for profit in a heartbeat. It's an awful industry built on the backs of underpaid, overworked young people who've been shamed and exploited since they were trainees and oftentimes bullied into plastic surgery, eating disorders, and mentally damaging competition with their peers. Many idols end up with chronic health issues, especially heart problems, long before they'll ever reach the average retirement age.
So what about KQ? Are they any different? Should we view them as one of them? Or are they an outlier like 1Verse's label SingingBeetle (founded by former SM employee Michelle Cho)?
Side note, and for the sake of completeness: After the group Block B, all its members including their parents, were exploited by their former agency Stardom Entertainment, KQ created an agency (called Seven Seasons) solely for Block B so they could continue activities. Unfortunately, back then, this was a job they were definitely not prepared for. There was mismanaging going on and Block B fans don't look upon that time fondly. Since then most, if not all, members have also eventually stopped renewing their contracts.
However, these days, we've got Ateez, Xikers, Maddox, Eden and everyone else under the company refer to KQ as a family. Why is that? Let's gather what we know.
The Beginning: Accepting Hongjoong as a trainee
Most Atinys will already know the story of how Hongjoong joined KQ as their first ever trainee back in 2015. He's shared this story many times over the years (recent examples: Zach Sang Show interview, K-Star Next Door, I.M on the Beat interview, T-TIME : Grrrgak!) but for those who've never heard it, here's a summary of how it went down:
Hongjoong wanted to make music so he put a bunch of self-composed songs on a mixtape and sent it to several companies, including the big three. His reason for targeting KQ specifically was his love of Block B's music, which made him disregard the fact that KQ wasn't looking to sign anyone else. In fact, they were only a management agency at the time so they weren't even in a position to accept trainees.
Regardless, he sent the tape together with a letter, telling them they should reach out and contact him if they'd like to work with him. Whoever received that letter at KQ tossed it aside, unopened, and a year went by. The company then moved buildings and, while packing up, someone came across the tape and letter.
Intrigued, they listened to it (untrained rap and all) and heard the potential, which led the CEO to make a judgment call and give Hongjoong a chance. KQ called him to ask if he still wanted to do music. Of course, Hongjoong said yes and took the risk of signing with them.
Ateez's lives as trainees under KQ
While it was Hongjoong's music school principal who initially gave him the idea of not just being a songwriter but also an idol, it was KQ who further encouraged him.
However, as their first ever trainee, Hongjoong had a difficult time. First, with Eden initially trying to push him to quit music because KQ had put him in charge of training Hongjoong as a producer and Eden had zero interest and training to be a teacher. (Of course, those feelings didn't last too long and Hongjoong wormed his way into Eden's heart fairly quickly.)
But even without that, he struggled with being lonely because most other trainees who walked into the practice room, never stayed. Additionally, KQ was quite poor at the time, so Hongjoong only ate fried rice most of the time which he quickly grew tired of. Many of you may remember this story from Hongjoong's mother's letter shared in this video last year:
In late June 2024, during a live, Hongjoong also shared he was diagnosed with two separate conditions during his trainee days, orthostatic hypotension (drop in blood pressure when standing up or sitting down which leads to fainting) and vasovagal syncope (fainting caused by triggers such as emotional distress, the sight of blood, etc.) which he's learned to manage since. However, this was something he forced himself to learn to deal alone since he didn't want to worry the company or others.
During these early days, KQ was broke and Ateez had a food budget (which they sometimes maxed out, leading Hongjoong to pretend he was dieting and push the others to use his budget for themselves) and weren't allowed to use their phones in the dorms, likely to discourage them from getting distracted and sleeping too little but, aside from Hongjoong, no one seems to have followed that rule. See, the famous clip of Hongjoong talking about being salty when he discovered Seonghwa's two hidden phones:
However, KQ famously never enforced any sort of dating ban unlike most other companies which later gave us one of the funniest headlines of all time:
On Monday, October 31, ATEEZโs Yunho found himself embroiled in dating rumors with a non-celebrity woman after several anonymous fans took t
And they were also some of the first idols who proudly showed off their tattoos while many others were still banned from even getting them.
Ultimately, they already went viral predebut thanks to their outstanding dancing and Jongho's ability to split apples with his bare hands while singing.
Something I can't source but remember: Yunho, I believe, once shared the practice room used to be tiny and in terrible condition before they moved to a bigger building right before San joined the company.
It's also of note that Yeosang and Wooyoung left Hybe to sign with KQ and Jongho, who suffered significantly while being a trainee under TopMedia (alongside Kim Wooseok whom he's still friends with), has decided to rejoin the industry after taking a prolonged break from it all, presumably to recover and reevaluate his decision to be an idol. And boy, should we all be glad he chose to try again.
Investing in and defending Ateez
During their trainee days, KQ flew Ateez (plus their then maknae, who wasn't ready to debut in 2018 and presumably moved on to another company) out to LA where they received rigorous dance training so they could become the performance group we all know and love today. They documented the whole thing here:
Something worth noting about this time is: they've been consistently providing English subtitles for all their content which was definitely a huge contributor in how much more popular they've always been overseas compared to domestically.
In an attempt to get Ateez more exposure, KQ took the financial risk of paying for Ateez's participation in Kingdom: Legendary War all the way back in 2021 which was, honestly, a hellish time for the fandom - even KQ acknowledged that in a lawsuit they filed against some false rumors being spread about Ateez around the time, stating:
However, we have decided that the current situation, in which false information is misunderstood as true, can damage not only our artistsโ reputation which has been achieved through hard work but also our fans' mental health, who are our artists' biggest supporters.
Participation in the program was deeply exhausting for Ateez (who were without Mingi at the time - more on that in a bit), but did prove worthwhile when it garnered them a significant amount of new fans thanks to their positive attitude regarding the competition which had the vibe of "We're just here to make friends and put on a great show."
Regarding this part of their history, it should be noted that, in the wake of Kingdom: Legendary War, additionally information came out, exposing severe mistreatment of Ateez at the hands of Mnet:
After constant disrespect, a Korean Atiny [...] made a lengthy post of all the times Mnet had treated the K-pop group poorly. The final straw might have been Ateez not getting a single nomination for any award on Mnet's award show, MAMA 2021, despite the channel calling them โperformance kingsโ. On top of it, fans found it humiliating that Ateez, the only group that was not nominated, performed at the award show too. [...] Korean Atinys claimed that Mnetโs staff would scream at Ateez while filming their reality shows. They were not told about the venues where they would be performing like the outdoor festival event and their makeup room was the smallest during the โKingdomโ shoot. While other participating groups were given sofas, Ateez members were given stiff office chairs.
However, this is not something to blame KQ for - Mnet is famously hated by all idols and is even known to mistreat Hybe artists, who are far more influential. They abuse the power they hold over all artists since everyone depends on them for promotions. One company alone, especially one on the small side, doesn't have the power to take them on. It'd take collective action on all companies' parts.
In the year that followed, 2022, KQ sued an infamous gossip YouTuber, who'd been spreading lies and rumors about idols for years, reaching all the way back to first gen idols. Even other fandoms cheered on KQ at the time for finally doing something against her.
Excerpt from the article:
The YouTuber has been criticized in the past for starting false rumors about idols. NMIXXโs Sullyoon, BTSโs Jungkook and RM, actress Han So Hee, And NCTโs Jisung are just a few of the celebrities the YouTuber has targeted. According to reports, the person behind the Sojang YouTube account has been actively writing about rumors since K-Popโs first generation. Before YouTube, the netizen had been active on online communities, Facebook, and Twitter. According to reports, it is believed that Sojang is a woman in her mid-to-late forties. This isnโt the first time the YouTuber has been sued. EXO member Xiumin has previously sued her, and BTSโs V had threatened to sue the YouTuber last December.
Again in 2022, they also took strong legal action when a tracking device was placed on one of Ateez's cars, stating "The defendant asked for leniency, but the company has not agreed to any leniency or settlement to prevent further damage and set a precedent for those who think of downplaying privacy violation offenses."
KQ has also proven themselves willing to back their artists' personal dreams financially, like when they paid for Hongjoong's non-profit photo exhibition which gathered money for charity and supported his wish to have a busking event, and got Seonghwa to meet his favorite ASMR YouTuber.
Recently (June 2024), Hongjoong also shared they're now getting paid extra incentives, as of last year (2023), as a thank you for all they've done for the company and the sum doesn't seem to be all that small.
Of course, there are also the most tangible and noticeable investments: creative marketing both locally and overseas, high quality music videos, regular vocal and performance training, booking music show and interview appearances and, notably, appearances on platforms outside the usual K-Pop sphere, i.e. React in 2019.
Ateez and the rest of KQ - family relationships?
We all know that famous clip of DJ Yunho calling KQ the best best company while Wooyoung's trying not to choke on his laughter:
And we also know Ateez and their respective families all get along - all their parents seem to have become friends and adopted the rest of the Ateez members as their own kids. Especially Wooyoung seems to call everyone's parents "mom" and "dad" and San's dad is deeply invested in everyone's health and well being. Hongjoong has even involved his brother before to help him choreograph for his MAMA performance.
Outside their immediate family, they all also have a group chat as Ateez with their CEO where he refers to them as his kids and he also watches their lives sometimes, attends concerts, etc.. Someone made a compilation here back in 2022 but they still imitate and quote him to this day:
And it's not just their CEO, they all seem to really love their managers and vice versa with this guy going viral for his adoration of Yeosang on multiple occasions and this clip between Wooyoung and his manager going viral more than once. You can find many compilations of the dynamics between Ateez and their staff but here's an example.
And here's an example of how Xikers and their staff treat each other (spoiler: it's adorable chaos).
We've also seen the hair and make up staff goof around with them and we also know how close they are with B.B.Trippin, the dance crew who create the majority of their choreos, who've been fostering an unbroken relationship with KQ since the early days due to their ties with Block B.
Today, they continue to tour with Ateez despite how sought after they are by other companies with JM, their leader, even stating in response to the question "What are your favorite groups to choreograph for?":
"Of course itโs ATEEZ! Right now Iโm not making the choreography myself, Iโm only working as the general director. But Iโve been with ATEEZ since the members were first together and we talk a lot, so we fit well and I like working with them."
And, of course, we know how close they all, but especially Hongjoong, are with Edenary and Maddox from not just Ateez's content, but also Maddox's:
How KQ handles health issues
In the beginning, Ateez were severely discriminated against in the industry, as is true for all groups of small companies. As a result, they pushed themselves extra hard during what limited performance time they had in order to leave an impression and slowly grow their Korean fanbase. To quote Mingi: "When we just debuted, we were known for the madness."
During their first tour in 2019, Yeosang broke his finger during a performance and set it again by himself without ever leaving the stage or even slowing down.
Seonghwa, in an equally bonkers move during the same tour, cracked his ribs while coughing and still chose to perform. At the end of Hala Hala, when they all pretend to snap their necks and collapse, his rib kept him from being able to get back up, leaving Yunho and Yeosang to basically carry him off stage.
After those incidents, KQ became far more vigilant and ensured Ateez watches their health and safety more closely, with Seonghwa sitting out a performance in 2020 due to an injury. Their statement stating:
During a recentย modern dance lesson, Seonghwa experienced pain near his hip joint. He went for an examination at a medical clinic specializing in that area, and he has been diagnosed with a mild sprain. While it is a minor injury, he has been advised by the medical team to avoidย intense movement for about two weeks,ย in order to avoid the worsening or relapse of the injury. Therefore, Seonghwa will only be taking part in the Meet & Greet segment of โKCON:TACT 2020 Summerโ on June 26, and it would be difficult for him to take part in the performance.
In November of 2020, the same year, roughly two years after debut, Mingi developed some severe anxiety which led to him getting tested and diagnosed before he went on a (back then) indefinite hiatus to get rest and regain stability in his life.
During this time, he didn't participate in any public activities but stayed in close contact with all the members and even San's dad who checked in on him regularly since he's San's dad's favorite.
He returned in mid-2021 after about half a year of intermittent schedules to get back in the swing of things and under the clearance of his therapist. His mind was made up that he wanted to keep on doing this and he seemed happy to be back:
Jongho, too, had a more severe injury in August 2023 and needed to get surgery to fix it. Thankfully he, too, recovered fully after a hiatus that lasted a couple of months which was followed by him sitting on a chair side-stage during performances for quite some time until his knee was fully healed.
More recently, we've also heard Seonghwa share that they used to struggle severely while touring, even requiring oxygen masks backstage to keep themselves going, which led the CEO to put together a team of pro athlete trainers to ensure Ateez can physically meet the demands of the industry without sacrificing their health any further.
Most recently, it was Wooyoung who needed to sit out for a bit when he developed cholinergic uriticaria. Thankfully, he's already back in the swing of things as well and has recently shared in an interview that his condition has been improving steadily since the first massive flare up after Coachella (though swelling in his face is still noticeable to them all when he exercises/dances for long periods of time).
Most Common Criticisms of KQ
1 - Ateez are overworked!
This is undeniably true for all successful idols. It's a brutal, brutal industry and unless all companies slow down, there is no way to take time off without being forgotten and losing out on future opportunities because a lot of fans are quick to move on whenever a group disappears for a bit. Many don't even stick around for more than one comeback to begin with.
Especially during the end of the year award period, all idols are deeply overworked which is why we saw Ateez get time off around early April. They also take breaks for holidays and Hongjoong has said before that they're adults and know what they're doing when a fan told him they're being overworked (I wish I could find the clip right now).
I also remember Seonghwa saying during an interview that KQ never makes decisions without talking them through with Ateez so they understand each other's reasoning and no decisions get made over their heads (once again, I wish I could find the damn clip but all I remember is Seonghwa had longer black hair and his outfit and the set were kept in black, white and gray tones).
2 - KQ is controlling!
If you've read the whole post, you'll already know Ateez have a lot of freedom compared to other idols, especially now. They get to do lives without supervision, pursue solo projects (including quality music videos for their covers and original songs), Yeosang was an MC for The Show for a long time where he got to show off solo, while Yunho and Hongjoong got to be Idol Radio DJs for a long time where they got to be mentors, show off as dancers and make new friends. On top of that, Yunho, Jongho, San and Seonghwa all four starred in a drama (with Yunho being a co-lead) criticizing the abuse and mistreatment idols face in the industry which Ateez reference to this day.
Hongjoong also gets to work with Xikers now, giving them guidance Ateez surely wished they'd had in their early days, and he even collaborated with Chungha on her first album in her new agency, while Wooyoung got to work on a dance passion project with Watcha which was close to his heart just last year.
On top of all of that, they get to goof around constantly while a lot of bigger names in the industry have much more scripted content. We've also heard Ateez be extremely honest with fans when it comes to their well-being, including when they're tired or struggling. They've even told stalker fans off on live with zero consequences from the company on multiple occasions.
Their freedom goes double when it comes to their music where we know all members get to participate in both the song and choreography from recording all the way to live performance. Just recently, Hongjoong openly fired shots at the former CEO of Hybe in a collab song with Odetari and, when prompted for a statement, KQ simply said they had "no comment".
3 - Wooyoung and Yeosang don't get enough lines!
From an outsider's perspective, this is true. However, we don't know what's going on behind the scenes outside of what they tell us. For example, Hongjoong shared just recently that all members sing the whole song and then lines get distributed based on who suits which parts best.
It's also worth mentioning that the distribution is balancing out more and more over time. A trend which will surely continue now that both Wooyoung and Yeosang have released more covers to flex their vocals and 'Will - The World' included sub-units so they could all show off and try out writing lyrics for themselves.
In Conclusion
I think, when it comes to Ateez, a lot of fans who raise concerns about KQ don't look at the bigger picture or lack some of the information needed to make a fair judgment. Though there is, of course, also absolutely valid criticism.
Please be aware I'm definitely not saying "Be a company stan, they deserve it!". The primary focus should always be on the artists themselves, not the people managing the funds in the background, but what I am saying is: "Trust Ateez."
There are so many idols out there who hate their companies, who are on the brink of collapse from exhaustion (P1harmony, NCT Dream, Enhypen, to name a few) and it's noticeable. They say it, they want fans to create a ruckus and demand better treatment, but Ateez isn't one of them.
All eight are very outspoken people and, from what we've seen and heard, so are their families. If KQ weren't full of decent people, Ateez wouldn't involve their siblings and parents in projects, they wouldn't so frequently bring up receiving gifts from their CEO, be so full of love and praise for their managers and staff, or willingly praise the company so regularly.
There have definitely been instances where trending hashtags were justified, such as when there was lacking airport security because KQ had underestimated how many people would show up to welcome them, but there's a lot of unjustified complaining going on as well which can be easily debunked.
I hope this roundup of base information will help some people get a clearer picture of what the company dynamic is like so everyone can come to their own conclusions.
Regarding recent rumors:
In the light of recent events, I'd like to say that I can't find proper evidence that Hybe Entertainment ever tried to buy up KQ, but it's clear that the relationship between the two companies is horrid, and very justifiably so on KQ's part.
After Hybe bought up Vlive, Ateez and Xikers moved to streaming on YouTube and KQ entirely separated ties with Weverse soon after by launching TOKTOQ in partnership with bemyfriends which Xikers also moved to.
This happened in the wake of Hybe trying to buy up SM Entertainment and forcing SM artists to move over to Weverse.
In essence, it's very, very, extremely obvious that Hybe is trying to build up a monopoly. They already own a shit-ton of labels, including Pledis (Seventeen's label), Belift (Enhypen's label), and KOZ (Zico/BoyNextDoor's label), and now also tried to buy up major shares of their biggest competitors, SM Entertainment.
Again, Hybe trying to buy KQ was never documented anywhere, it was just a rumor without a clear source, but I wouldn't be surprised if they did try at some point or another to get rid of yet another competitor.
