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@eurekarit
We’ve moved! You can find our new website here:
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Anya is live and ready to show you everything. Watch her strip, dance, and perform exclusive shows just for you. Interact in real-time and make your fantasies come true.
Free to watch • No registration required • HD streaming
And the Winner Is... TEAM IRIS!
Team Iris takes home first place with their innovative training and organization design. Their solution will facilitate skill building and ease of use for the folks at RRRs. Congratulations and of course... EUREKA!
Nik and Erica (from left to right) getting the show started after a long day of design thinking and problem-solving.
From Left to Right: Jingyu, Tess, and Brianna explaining their EUREKA! moment to the crowd.
From Left to Right: Shaemus (Team mentor), Nik, Kieran (Cause Collaborative), Brianna, Justin (Cause Collaborative), Nik, Michael (RRRS Facilitator), Brianna, and Jingyu.
Honorable Mention
SECOND PLACE: THE SEW SISTA’S
Htaw, Alex, Stephanie, Sophia
From Left to Right: Alex, Stephanie, Htaw, and Sophia presenting a new product line and branding solution.
THIRD PLACE: THE SHOP CATS
From Left to Right: Dan, Hailey, Casey, Madison and their proposed equipment for streamlining workflow.
From Left to Right: Casey, Hailey, Dan, and Madison combining design with engineering techniques and showing the crowd their Gantt Chart for implementation. Way to cross disciplines team!
Teams
Please reach out to your teammates and make sure everyone is in the loop!
TEAM 1
Jingyu, Nik, Erica, Tess, Brianna
TEAM 2
Htaw, Stephanie, Alex, Sophia
TEAM 3
Andrea, Daniel, Hailey, Madison, Casey
TEAM 4
Jiahua, Chris, Karolina, Kat, Sabrina
TEAM 5
Akachi, Camryn, Lamisa,
TEAM 6
Amanda, Morsal, Evangeline, Jennifer
Come to Booth (bldg 7A) THIS THURSDAY to get your team assignment, meet the other participants and some of the facilitators. This is an opportunity to get to know each other and ask any last minute questions you might have. Michael Kelly and Lorrie Frear will be getting the ball rolling at 6:45pm.

Anya is live and ready to show you everything. Watch her strip, dance, and perform exclusive shows just for you. Interact in real-time and make your fantasies come true.
Free to watch • No registration required • HD streaming
Drum Roll, Please... Meet your 2018 EUREKA! Line-up!
Tess Roberts
Year/Program: Sophomore, Graphic Design
From: Wolcott, New York
Favorite Food: Blueberry Muffins!
A Passion or Cause That’s Close to My Heart: Environmental/Natural resources
I want experience, the more the better, I want to try new things, learn new techniques, push outside of my comfort zone, meet and collaborate with new people, and have fun! Some special skills I will contribute to the Design Blitz team are my photography skills, keen eye for aesthetically pleasing designs, my close attention to detail, my slightly obsessive need to get things done in a timely manner, and my overall friendly disposition.
Erica Boyd
Year/Program: Junior, Graphic Design
From: San Francisco, California
Favorite Food: Pumpkin Bread!
A Passion or Cause That’s Close to My Heart: Environmental/Natural resources
I want to participate in EUREKA! because the experience working closely with a group of other students for a good cause is an extremely valuable experience that I want to have while I'm here in the School of Design. Add individual feedback. Some skills that I will bring to the table include illustration, typography, color theory, After Effects, HTML among others.
Camryn Finkner
Year/Program: Sophomore, Graphic Design
From: Westminster, Maryland
Favorite Food: Street Tacos
A Passion or Cause That’s Close to My Heart: Poverty
I enjoy being caring and uplifting. I would use these traits to help motivate my team to unite and focus on the task at hand. I am eager to collaborate with others who have diverse backgrounds and experiences. I love combining different minds and ideas to solve problems and create something unique. Service has always played an important role in my life and I am excited to participate and give back. I believe design can influence change on both a local and global scale. I look forward to bringing my creative passion to help improve the lives of refugees.
Alex Gerstner
Year/Program: Sophmore, Graphic Design
From: Canandaigua, New York
Favorite Food: Pizza
A Passion or Cause That’s Close to My Heart: Health
I think it would be a great experience working with others to solve real-life problems and make a change in our community. I am excited to use my design and problem-solving skills to be a productive member of the team.
Madison Mitchell
Year/Program: Senior, Graphic Design
From: Boyertown, Pennsylvania
Favorite Food: Twice-baked Potato
A Passion or Cause That’s Close to My Heart: Education
I’m excited about working with new and different people, although also somewhat wary since past group project experiences have not always been positive in terms of equal contribution and clear communication when it comes to other group members. One thing I will bring to the table is my clear communication skills. I'm passionate about telling stories and solving problems through design, and I believe design shouldn't be used just for personal gain but to benefit society as a whole in any way possible.
Nik Delgado
Year/Program: Sophomore, New Media Design
From: Wayne, Pennsylvania
Favorite Food: Empanadas
A Passion or Cause That’s Close to My Heart: Health and LGBTQ Health
I feel that more minds are better than one because we can enhance each other's ideas and be very thorough. I enjoy thinking and working collaboratively. I work primarily digitally and with design but I do not want to be limited to only those experiences in college. I have had an interest in working in an interdisciplinary manner all my life. I enjoy learning about genetics, biology, and various cancers. In high school, I did a lot of LGBTQ advocacy work and enjoyed helping other people. I want to participate in the SOD Blitz because I want to explore what I can do to help other people while working with other diverse students. While my main interests lie within the health field, I would like to explore other areas as well.
Htaw Pakao
Year/Program: Senior, Graphic Design
From: Originally from Myanmar, but raised in Buffalo, New York
Favorite Food: Noodles
A Passion or Cause That’s Close to My Heart: Environmental/Natural Resources
The Design Blitz is a great opportunity to apply my skills outside of the classroom as well as interact with students from other disciplines. I’m eager to meet and work with other students.
Morsal Sahar
Year/Program: Junior, Graphic Design
From: Pittsford, New York
Favorite Food: Anything with fish or eggs
A Passion or Cause That’s Close to My Heart: Education
I love design, and am always looking for new opportunities to get involved with the community. I am a graphic designer at CAD, and have a lot of interest in helping others and utilizing design to do so. I’m excited and committed to contributing my skills to the design blitz.
Jennifer Schroll
Year/Program: Sophomore, Industrial Design
From: Oconomowoc, Wisconsin
Favorite Food: My Mom's Cucumber Salad
A Passion or Cause That’s Close to My Heart: Poverty
I want to impact the world by helping to close the gap between people with access to technology and resources, and people without them. My time spent living in Texas, and my time spent abroad volunteering gave me a deep connection, a want and a need to help people like the ones I met, the ones that even with nothing they were still giving to us, to me. I believe I can achieve this through my work as an industrial designer, by widening the user profile of different technology devices. Eureka empowers students and brings different designer together to widen the user profile of things and places that are right in our own backyard. Improving the world around us through design.
Amanda R. Keenan
Year/Program: Senior, Graphic Design
From: Hopedale, Massachusetts
Favorite Food: Mac & Cheese
A Passion or Cause That’s Close to My Heart: Employment
I have always been an energetic worker. Throughout my life- this energy has shown itself in my upbeat attitude and ability to keep myself busy. Work has always been about more than a to-do list for me. I strive to take initiative to help on special projects and day-to-day tasks to ensure tasks get done. I would like to participate in the School of Design Blitz to gain some additional team building and design skills. Also, I want to be able to step outside my comfort zone and try something new.
Stephanie Liu
Year/Program: Sophomore, New Media Design
From: Chicago, Illinois
Favorite Food: Korean Stew
A Passion or Cause That’s Close to My Heart: Poverty
I want to learn more about the process and experience of service design. I’ve been interested in design for social good ever since I chose my major. This would be combining two things I love, helping people and design, into one. I usually love working in groups of people with diverse backgrounds and interests. I am looking to improve my collaborative skills in the design field.
Evangeline Crouch
Year/Program: Freshman, Industrial Design
From: New Orleans, Louisiana
Favorite Food: Definitely crepes
A Passion or Cause That’s Close to My Heart: Education
I want to help others as much as I can and learn more about the design process. I would like to gain hands-on experience while serving the greater good. I'm imaginative, hardworking, enthusiastic, and ambitious. I also love working with others on a team and like to tackle a problem from as many different angles as possible.
Sophia Velasquez
Year/Program: Sophmore, Industrial Design
From: Lima, Peru
Favorite Food: Peruvian Food
A Passion or Cause That’s Close to My Heart: Education
I am passionate about the mission to design for a social change. My mission as a designer is to always be responsible for the reality I am designing for. Therefore, I aim for my design to address all the elements forming the situation I am targeting, in order to produce a sustainable solution. My work attitude allows me to adapt to any situation. I have the initiative, discipline, and effort to excel and react at any given moment. I am motivated to learn from my team members and support my team.
Lamisa Fairooz
Year/Program: Sophomore, Graphic Design
From: West Hartford, New York
Favorite Food: Pasta
A Passion or Cause That’s Close to My Heart: Poverty
I want to have an experience like EUREKA! to improve my skills and to grow as a designer, and I love teamwork. I consider myself outgoing and responsible and I plan to contribute my intuitive and out of the box ideas.
Kat Ward
Year/Program: 3rd-Year Student taking 2nd-year level Graphic Design courses, Graphic Design
From: Wayne, Pennsylvania
Favorite Food: Tacos
A Passion or Cause That’s Close to My Heart: Environmental/Natural Resources
I feel very motivated and passionate when it comes to political issues in the current climate. I think it is really important to stand with refugees, and I believe my stance and motivation to improve the positions of other's coming into our country is valuable. I am also motivated to learn more about how to put design to good use. In figuring out what exactly I want to do post-grad, I think it's really useful and important to learn how to integrate meaningful activism into my design work.
Hailey Sanidad
Year/Program: Senior, Mechanical Engineering
From: San Francisco, California
Favorite Food: Mozzarella Sticks
A Passion or Cause That’s Close to My Heart: Transportation
I believe participating in Eureka will allow me to push myself in what I do or design as an engineer while getting to work with others in different disciplines. The teamwork will guide me to broaden my horizons while also learning how to approach problems from a different perspective. To me, problem solving and collaboration is a core part of being an engineer so why not participate in an event designed for that?
Sabrina McCune
Year/Program: Sophomore, Graphic Design
From: Niagara Falls, New York
Favorite Food: Gnocchi (potato-based pasta with tomato sauce)
A Passion or Cause That’s Close to My Heart: Poverty
All I want to do is make a difference while utilizing what I love to do, which is making art/designing. I plan to contribute my reliability, creativity, and knowledge of design principles.
Chris Flemming
Year/Program: Senior, Industrial Design
From: Boston, Massachusetts
Favorite Food: Phô
A Passion or Cause That’s Close to My Heart: Environmental/Natural Resources
I want to get more interdisciplinary and teamwork experience. I would also like to help the displaced refugees. I’m interested in understanding perspectives other than my own. Skills I bring to the table are critical thinking, rapid prototyping, a sense of humor, and supportive leadership.
Karolina Berg
Year/Program: Sophomore, Graphic Design
From: Susquehanna, Pennsylvania
Favorite Food: Empanadas, Swedish Meatballs with Lingonberry Jam
A Passion or Cause That’s Close to My Heart: Health
I enjoy working with people. Anything I don't know how to do already I'm motivated to learn. I’m helpful and motivated and EUREKA! seems like a good opportunity to experience doing group design work for a legitimate project.
Jiahua Li
Year/Program: Graduate Student, Visual Communication Design
From: Shantou, Guangdong, China
Favorite Food: Seafood
A Passion or Cause That’s Close to My Heart: Food
I’m excited to participate in EUREKA! It will be a good and special experience for me and I like interacting with people.
Daniel Hunt
Year/Program: Sophomore, New Media Design
From: Syracuse. New York
Favorite Food: Pizza & Wings
A Passion or Cause That’s Close to My Heart: Environmental/Natural Resources
This is a great cause that I would love to be able to help out with as well as have the ability to say I was a part of it. I plan to contribute my understanding of the basic elements of design as well as my flexibility, open-mindedness, and additional creative direction to the team.
Jingyu Cao
Year/Program: Graduate Student, Visual Communication Design
From: Zunyi, China
Favorite Food: Hot Pot
A Passion or Cause That’s Close to My Heart: Health
I hope I could help people and design product for people. I am excited to contribute my vitality, energy, knowledge of user interface design, and active mind to the team.
Brianna Young
Year/Major: Sophomore, Graphic Design
From: Oxford, Connecticut
Favorite Food: Apples
A Passion or Cause That’s Close to My Heart: Environmental/Natural Resources
Every day I strive to make a difference and be different. I want to collaborate and help others. I want to be apart of something real and take my skills I have acquired thus far at RIT to make a change to people outside of my everyday life. I like to believe every interaction you have in the world should have a lesson and an impact on yourself as well as others. I am extremely passionate about everything and anything I do, especially with design. To me, design is exciting, captivating, and can be obsessive. I love to give as much feedback to anything thrown at me as well as receive any feedback on anything I create. Everyone sees the world through different eyes and every new perspective matters.
Akachi Okafor
Year/Major: Sophomore, Industrial Design
From: Phoenix, Arizona
Favorite Food: Spaghetti
A Passion or Cause That’s Close to My Heart: Poverty
I am excited to participate in Eureka! because of the opportunity to understand the different societal causes that industrial design can support and in what ways.
Casey Mazza
Year/Major: Junior, Industrial Design
From: Detroit, Michigan
Favorite Food: Scalloped Potatoes
A Passion or Cause That’s Close to My Heart: Working with the Aging Population
I believe form follows function and that every person should be considered when designing. Eureka is a wonderful opportunity to practice these and impact our community in a positive manner. It is also a great opportunity to work with other students that we may not get the chance to otherwise which is great practice for the real world.
What’s a collaboration without a cause? This year we are excited to be working with Rochester Refugee Resettlement Services to help facilitate social change and support our local refugee community.
The RRRS Mission: Collaborating to provide services and opportunities to ensure assimilation of refugees into our society by providing assistance as they strive to be self-sustaining neighbors while still maintaining their own cultural heritage.
Learn more at rochesterrefugeenetwork.org
FAQs!
What is EUREKA?!
The EUREKA! Design Blitz is an annual intensive interdisciplinary workshop involving juniors, seniors, and grad students from across the five School of Design disciplines. EUREKA is now open to all RIT students! The students work together in small teams to use design thinking and creativity to come up with strategies and concepts to address social issues. APPLY NOW!
Who is leading it?
EUREKA! is organized by Graphic Design faculty Lorrie Frear. Various School of Design faculty will be on deck to help out during the event. This year our guest facilitator will be Michael Kelly, who comes to us from RRRS after completing his MFA in Industrial Design right here at the College of Art and Design in May 2017. If you would like to learn more about his path to design success check out his featured bio!
What’s the point?
We are excited to partner with Rochester Refugee Resettlement Services (RRRS) on a collaborative project to help our local refugee community. Our esteemed facilitator gave us a little background on the project:
“Over the last year, RRRS has started a micro-entrepreneurship program venture to employ refugees in Rochester. To this end, we have started a soft goods business manufacturing bags from donated clothing and fabric that would otherwise go unused. We would like the students to engage with us to develop new soft goods products, help us brand our program, and/or develop and execute other techniques for cottage-style making that can produce salable products.”
~Michael Kelly, EUREKA facilitator, 2018
Sounds like a great opportunity to put your creative skills to work for social good! Why not apply?
I have a lot going on right now... How does this benefit me?
I’m so glad you asked! Here are a few reasons...
This is a REAL project in the Rochester community.
The project is collaborative, interdisciplinary and multilevel.
It is a great project to put on your resume or portfolio.
It is a project that has the potential to be implemented.
It is an introduction to use design skills to initiate social change.
It is challenging, rewarding and FUN!
So what are you waiting for?! No time like the present to APPLY NOW!
Sounds cool! How do I get involved?!
There is an application process to participate in the program. Students need to fill out a basic application form which will be evaluated by a jury for expression of interests, passion for social good, and personality! It might also be good to mention an ability to work well on teams!
Where can I find the application?
Apply Here for EUREKA! 2018
And what’s the deadline again?
11:59pm Monday, October 15, 2018!
When is the actual event?
11.1 (Thursday): Kick-off events location TBA, 6:30pm–8:30pm
(Participants will be excused from evening classes)
11.2 (Friday): Downtown workday at RRRS Headquarters followed by a PIZZA PARTY in Booth Hall at 7pm! Students should coordinate rides between RIT and RRRS with their teammates.
(All-day, participants will be excused from Friday classes)
11.3 (Saturday): Workday at RIT or the location of the teams choice, 9am–4:30pm followed by team presentations to RRRS representatives beginning at 5pm.
(All teams will arrive at the location by 4:30 for a 5pm start)
And what’s the deadline again?
11:59pm on Monday, October 15th!
But I have class on Thursday and/or Friday! :(
Don’t worry!
***IF SELECTED YOU WILL RECEIVE A FORMAL LETTER FROM PROFESSOR FREAR REQUESTING THAT YOUR OTHER FACULTY EXCUSE YOU FROM YOUR THURSDAY EVENING AND FRIDAY CLASSES!!!!!***
No class AND pizza?! Score!!!
OMG, I AM SO EXCITED AND I HAVE LIKE A MILLION MORE QUESTIONS!
Email Lorrie Frear ([email protected]) if you have more questions!
APPLICATION DEADLINE EXTENDED TO MONDAY 10/15
Submit your application now! The application deadline to participate in this awesome creative and collaborative opportunity is now MONDAY 10/15!!!!! Don’t miss your chance to flex your creative muscles, work with new people, and help our community! Come and make a difference!!!
APPLY HERE TODAY!
We are super-excited to announce the Cause Collaborative as a facilitator this year!
“We don't just care. We get stuff done. The Cause Collaborative is a firm that specializes in mission-driven marketing and storytelling. Located right down the street from the Rochester Public Market, The Cause Collaborative works with regional nonprofits to spread awareness and do more good.”
Learn more at thecausecollab.org
Becca Delaney Johnson
President & CEO
Our fearless leader with endless energy, Becca brings big ideas to the table and has a knack for putting smart teams into place. She motivates The Cause Collab to think, design, write, and plan with missions in mind, and always finds a way to add a bit of celebration into the everyday.
Lauren Heary
Marketing Strategist
Leaning on her depth of experience in content development, events, and project management, Lauren ensures we're telling stories through the strongest platforms and channels out there. A talented writer and social media whiz, she delivers integrated strategies to meet the needs of our diverse clients.
Kieran Redmond
Associate Creative Director
Hooked to the causes from the very start, Kieran elevates brands and campaigns by tying it all back to the mission. He concepts and designs beautiful pieces that tell stories of strength, hope, new beginnings, and the feeling of home through print and digital.
Justin Callaghan
Junior Art Director
Justin has joined our team now through December to help us hit the ground running with many projects. He is a business-minded designer who knows that innovation can only come from first understanding the problem. He's experienced in creating design solutions from logos to structural packaging. When he's not working, you can find Justin cooking for friends, enjoying a good book, or eating his way through Rochester.

Anya is live and ready to show you everything. Watch her strip, dance, and perform exclusive shows just for you. Interact in real-time and make your fantasies come true.
Free to watch • No registration required • HD streaming
Introducing our 2018 EUREKA! Facilitators!
Michael Kelly
Role in EUREKA! 2018: Lead Facilitator
Title: RRRS Design and Innovation Lead
Favorite Food: REAL FOOD
Michael Kelly is an Adjunct Professor of Industrial Design at RIT and a Design and Innovation Lead at Rochester Refugee Resettlement Services. Before earning his MFA in Industrial Design at RIT, he received his BS in Human Factors from Cornell University and was a Research Fellow at Herman Miller (among other things). His work focuses on entrepreneurship, small-scale sustainable manufacturing, and innovation facilitation. He is excited to welcome everyone to come learn from and help out RRRS!
Karley Allis
Role in EUREKA! 2018: Facilitator
Favorite Food: Pineapple Ham & Scalloped Potatoes
Karley Allis is a 2018 graduate of RIT's graphic design program. She currently lives and works in Ithaca, NY for Advantage Sport & Fitness as a designer and marketing specialist. She discovered her love for social design and the amazing and unforeseen ways that it can help people while participating in the first Eureka! design blitz. Her favorite food is ham with pineapple and scalloped potatoes (on a plate, not pizza) and her spirit animal is definitely a cat because there is nothing better than curling up and taking a nap in the sunlight.
Dan Grinthal
Role in EUREKA! 2018: Facilitator
Favorite food: Free Food
Dan is a 2018 graduate from RIT Industrial Design. In a few of his past lives, he's been a game designer, a packaging engineer, and a disaster relief worker. He's currently a freelance writer and brand designer based in Rochester. Dan always enjoys mentor roles because he gets to pretend he did something important while watching smart people do all the hard work.
Shaemus Spencer
Role in EUREKA! 2018: Facilitator
Favorite Food: A donut with coffee
Shaemus is a double alum of RIT, graduating in 2015 with a BFA in Illustration and again in 2018 with an MFA in Visual Communication Design. Shaemus has spent the last several years working in branding, marketing, and advertising with global clients and local non-profits. He recently joined the team at Helen & Gertrude, a social-first advertising agency in downtown Rochester, as a motion graphics designer. Shaemus also teaches in the illustration department at RIT. In his free time, he enjoys watching hockey, hiking, and relaxing with his rabbit Yumi.
Erin Markum
Role in EUREKA! 2018: Event Photographer
Favorite Food: Sushi
Erin has been a professional photographer for over 20 years. Her images include a range of subject matter including products, events, weddings, and portraits. She is a 2013 graduate of RIT’s School of Photography and has also helped curate shows at Gallery R among other endeavors. In her free-time Erin is a self-declared foodie and loves cooking gourmet dishes for her boys.
EUREKA! 2018 Workshop Schedule
Project Kickoff
Thursday, November 1, 2018
Location Booth 3310
Team meeting, introduction
6:30-8:30 pm
Workday One
Friday, November 2, 2018
Rochester Refugee Resettlement Services Headquarters
759 Dewey Avenue, Rochester
**Students should contact their teammates to coordinate carpooling to and from RRRS**
Pizza Party with teams and mentors
Friday, November 2, 2018
Booth Hall, Room 3310
7:00 pm
Workday Two
Saturday, November 3, 2018
At RIT or location of team choice
9:00-4:30 pm
Presentations
Saturday, November 3, 2018
Carlson Auditorium (Building 76 , Room 1125)
5:00 pm
Teams deliver final presentations to the location by 4:30 for 5:00 start
Presentations are open to the public! Students are encouraged to invite friends, family, and faculty!
EUREKA! 2017 winning’s team presentation ‘The Y’s and the Y’ser’ by Team Willy
IT’S THE DAY!
05 - 06 October 2017
Check out our 2017 social design workshop at the Maplewood YMCA.
Photos shot and edited by alumnus Evgenia Tranevskaya!

Anya is live and ready to show you everything. Watch her strip, dance, and perform exclusive shows just for you. Interact in real-time and make your fantasies come true.
Free to watch • No registration required • HD streaming
Our Generous Contributor – Dixon Schwabl
EUREKA! 2017 would not be possible without the generous contribution of its sponsor, Dixon Schwabl, whose creatives will be helping us during the event and judging the final presentations.
Welcome Patricia Moore!
We are so fortunate to have Patricia Moore this year to help us during the design blitz.
Patricia Moore (born 1952) is an American industrial designer, gerontologist, and author. She earned her bachelor's degree from RIT.
Pattie has been recognized by ID Magazine as one of the "40 Most Socially Conscious Designers" in the world. In 2000 she was selected by a consortium of news editors and organizations as one of the "100 Most Important Women in America." ABC World News featured her as one of "50 Americans Defining the New Millennium.”