Erin Kincheloe

My first freelance piece for The Growler (and first food piece!!) on Travail Kitchen & Amusements.

Nobody picnics like Daniel Boulud picnics--or so said Bon Appetit. I considered the gauntlet thrown and within a week had Boulud’s protégé Gavin Kaysen (and the Mpls.St.Paul team) on board for an escalation. Roasted chicken and rose? Let’s have a head-on porchetta and a personal bartender on the scene. Pulling together the styling meant adding a Minneapolis spin to everything I could: Fairbault Woolen Mill picnic blanket, plates and accessories from The Foundry Home Goods’ roster of local makers, and that wooden board picked up from a felled tree in the area. Now, which picnic invitation would you rather score?

To kick off Mpls.St.Paul Magazine’s efforts on Instagram, we gave followers an inside look at what was in the desks of beloved editors: #fromthedeskof was born. (1, 2, 3, 4)

Monetizing well-dressed content: #citizenstylemsp

Mpls.St.Paul Magazine’s first Instagram campaign is still its most successful. See more #summerinmsp.

How to engage an audience? Make a bracket of the best pizzas in town. A dynamic social campaign and a real live pizza mob helped grease the wheels.

A photo mission at last year’s Minnesota State Fair led to the magazine’s most engaged Instagram ever. Behold, the power of Sweet Martha’s cookies.

Who was responsible for a ceramics exhibit about human sexuality, or getting the MN Orchestra to Cuba first? Deep research for quick takeaways in this fall arts sidebar.

There were a lot of execution details our digital team needed to work through when launching that site’s first native advertising content, mostly deriving from one question: How to distinguish between editorially independent segments and advertiser-driven ones? And more importantly, how do we do that while maintaining the trust of our audience? Language on individual article pages, social pushes, and newsletter features matters.

Zach Sutton, bassist of Hippo Campus on writing from limited life experience

I’ve never been to a music festival. Get nervous around crowds, prefer to control when I get to come and go places, and enjoy regular showers. But this, Justin Vernon’s first inaugural Eaux Claires, I could get down with. 

Added to my list: On-screen talent.

Sleeves are looking a hair short there, Karl-Anthony. No worries. I know a guy in Minneapolis.

—Mayda Miller on her upcoming solo show, DeMayda’d.

Kat Bjelland is a rockstar. 

I just really love good service journalism that adapts to real life.

In the publishing industry, content creation isn’t finished with the print product. The online extension/socialization should be conceived at the same time.