Kanye West. Love him or hate him, you have to talk about him. And with his new record “Yeezus” debuting next week, he’s bound to polarize you/us/the world even more. But more importantly, what happens when you combine an awesome Kanye New York Times interview, a perpetual hater of all things post-2004, and a non-committal (ir)rational thinker, you get this beautiful truth of an awesome GChat exchange. You probably won’t read it, but we’re putting it out anyway. Because we’re narcissists. And we don’t care. Sorry. But we’re actually not sorry. So take that. Bye.
Mambo: What direction do you see Yeezus taking?
Deemars: I honestly don’t know what to expect with this album. We haven’t really heard much, outside of those two SNL songs. But, like all Kanye, I'm expecting something epic.
M: Speaking of SNL, what did you think of those two songs? I loved “New Slaves” but I honestly felt that the first one (“Black Skinhead” I assume?) was the worst Kanye song I had ever heard. But I was told I can’t be taken seriously when I go to such extremes so what do I know.
D: Whoever said that was telling the truth.
M: It was a wonderful woman with thoughtful intellect and beauty to match (who will most likely read this). Hi.
D: I liked the songs though. I like how he’s pushing the envelope, how he’s trying something different and is not afraid to be unabashedly him, which is, you know, “I don’t really care.” I’m just not sure if I want this type of social commentary, or anti-establishment, coming from his music.
M: You know, he’s known for pushing boundaries and I always admired that about him. But to be honest, there’s something to be said about presentation (which he has excelled at throughout his career). No matter how great your message may be or how substantial the content, if you don’t present it effectively, you will lose your audience (shoutout to Lupe). To me, that’s what happened with “Black Skinhead.”
D: I feel you. And this new sound is just so different than what he’s presented to us before. And the marketing around this new record is nothing we’ve seen before, which also, I think, contributes to our collective “Huh?!” with his new sound. WHO ELSE HAS LISTENING PARTIES IN NYC WAREHOUSES AND PROJECTS NEW RECORDS ACROSS THE WORLD ON DIFFERENT BUILDINGS?
M: I’m glad you mentioned that, because I feel like Kanye definitely doesn’t get enough credit for the ways in which he packages and releases new music, kind of like the hip-hop version of Apple (anyone who ever purchased one of their products will get the reference). He cares as much about how/when you receive his new music as much as the actual music he creates. As I perceive it, he wants every part of the record to be an experience. I can dig that.
D: So what does Kanye mean to our culture now?
M: Kanye represents a schism in the Hip-Hop timeline. He tends to generate extremes: you either love him or you hate him, rarely is there an in-between. That kind of polarity definitely leads to some colorful conversations. There’s always some sort of passionate discussion when people bring him up, and I think that’s something he aims for purposefully.
D: We need artists to push those boundaries to get the culture to think differently. Like when Kanye exclaimed that “George Bush doesn’t care about black people.”
M: Which was gangster as fuck. And completely true.
D: You may or may not have thought that was actually true, but at the end of the day, you started to think and question and examine if there was any truth to what Kanye was saying. I’m all about tact, and I might not have said it there. But when is there ever a good time to say something as controversial and/or thought-provoking as that?
M: So is that kind of examination what makes an artist great? What do you think is the difference between Kanye and say Lupe Fiasco, where so many people feel Lupe has failed?
D: Oh Mr. Lupe… I think in his case, he’s trying really hard to be this counter-culture intellectual, but it’s not working.
M: Isn’t Kanye a counter-culture intellectual though? How does he do it successfully?
D: Because Kanye says some real stuff with truth to it that resonates with his audience. Look at Katrina. Poor people of color were being left behind, so his comments made sense. Lupe, talking about not voting, that makes no sense. He’s like one of those people hollering “F the System” but can’t articulate what the system is and what exactly about that system he doesn’t like.
M: Oh ok, so there’s something to be said for properly articulating your message to the people you want to reach. I find this particular comparison interesting (besides the fact that they are both rappers from Chicago), because I was a huge Lupe supporter until Lasers. After that, he lost me. Exactly how I felt at the time of the release of Lasers is how I am feeling about Yeezus. Which is not a compliment (although Kanye has earned more leeway).
D: Don’t be afraid to grow with me and Kanye. It’s ok. I just love how he’s pushing the envelope right now. My Beautiful Dark Twisted Fantasy did that. Watch The Throne did that. This album is going to be something so different and transcendent. I’m excited. It’s going to be pure awesomeness. And truthful. But, most importantly, very awesome.
M: Do you think it will actually be transcendent though? I feel like it will try to be (in a forced way) but will ultimately fail in its attempt. Kind of like what Justin Timberlake was trying to do with 20/20 (with increased focus on the music and less on the singing), a project that fell short of its goal.
D: I see what you mean. Sometimes I feel we have to digest something for a while to really appreciate – or appropriately criticize – a musical work.
M: That’s my worry at least. I don’t want to ever be disappointed by a Kanye album (I don’t count the travesty that was Cruel Summer). But I’m prepared for exactly that when it comes to this album. And it’s true what you mean about that delayed criticism. I know a lot of folks who are from that school of thought and like to wait before they say how they truly feel about an album. There have been some albums that grew on me months or even years after the fact, but my goal when I look forward to an album is to make the stank face immediately. Like when “We Gon’ Make It” by Jadakiss comes on.
D: Or Good Kid, M.A.A.D. City for me. Or when I listened to Ready To Die as an adult.
M: “The What” is bananas son.
D: But where is new Kanye coming from?
M: That’s a good question, because I would like to know. I want him to break boundaries because it’s a result of his timeless music, not because he went out of his way to do so. I want to listen to Kanye To The… not Daft Kanye. So does it matter to you if he focuses on rap anymore, or as long as he making music it’s all good?
D: Come over to 2013, Anwell, it’s alright.
D: I think he’s such a genius that he can just make good music (pun intended). I liked 808s a lot, and that sound and subject matter was different. As lovers of rap and Hip-Hop, we want to see our icons concentrate on that. Same thing with Nicki Minaj. I’m not a fan of the pop/crossover stuff she does, but I get it. I want that “Monster” approach, that steal the show with a final verse approach.
M: That Nicki verse was trash but that’s another conversation. I don’t understand the fascination with her on that track. Soon as she comes on, I skip to the next song or just turn off my radio because I would rather listen to the wind. I think Kanye will get more of a pass than other rappers who would try this sort of thing, and that might be a testament to his abilities. But I can tell you this, if Jay-Z did something like this, it would break my heart.
D: I’ve been waiting for the inner-Anwell hater to come out. Here you are.
M: It was only a matter of time. The interwebs can’t hold me back.
D: But Jay-Z is a rapper. I feel like Kanye is a musician so he can experiment a little more, because his thing is his sound, not necessarily his lyrics. Who’s made better music since being in a relationship, Jay or ‘Ye?
M: Jay-Z. But Jay-Z is the undisputed G.O.A.T. So it’s expected. In what order would you rank Kanye’s albums?
D: In order from best to worst: MBDTF, College Dropout, Graduation, Late Registration, 808s. You?
M: Late Registration then College Dropout in their own separate grouping (miles ahead of his other albums). Followed by Graduation, MBDTF, 808s.
D: Wow. And to think I thought we were getting closer to agreeing on Kanye.
M: Haha. Late Registration is one of the most important and best musical works in any genre in the past 25 years.
D: That’s how I feel about MBDTF.
M: I guess we just fit the norm on how people view Kanye.