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He’s also cut the budget for the CDC every damn year for the past 3 years

In the book industry, Amazon is Goliath, the giant who overshadows everyone else. But there’s a new David on the scene, Bookshop.org.

It doesn’t expect to topple the giant, but it has launched a weapon that could make Amazon’s shadow a little smaller, and help local bookstores fight back.

Bookshop.org, a website that went live at the end of January and is still in beta mode, is designed to be an alternative to Amazon, and to generate income for independent bookstores. And, perhaps more importantly, it seeks to give book reviewers, bloggers and publications who rely on affiliate income from “Buy now” links to Amazon a different option.

Profit from books sold through Bookshop will be split three ways, with 10% of the sale price going into a pool that will be divided among participating bookstores, 10% going to the publication that triggered the sale by linking to Bookshop.org, and 10% going to Bookshop.org to support its operations.

with every purchase, they tell you how much you’re putting toward independent booksellers, which is fun and cute:

it’s also amazing for authors! i’ve been asked a couple times about the best way to support my books. this site is now the answer. it reports sales figures to the NYT and Bookscan, a type of tracking that helps authors hit bestseller lists. and even better, authors can set up affiliate pages, and if you buy through those pages, we get an additional 10 percent of each sale on top of royalties. this is a massive deal!!!

for reference, many royalty rates are in the 6-8 percent range. so if you buy through Bookshop author affiliate pages, authors get more than twice as much from sales of their books, with no additional cost to you.

the site is still in beta, but it also has a fun interface where you can make book lists for favorites or recommendations, sort of like goodreads (except better, because goodreads is owned by amazon).

Structurally speaking, ATLA did something important with Zuko that, in a purely mechanistic sense of narrative development, I think a lot of people don’t notice immediately, and that even fewer people who want to emulate what was done with him get.

Which is Zuko is made a protagonist VERY early, and the show goes out of its way to continually place Zuko into situations where the audience empathizes and roots for him.

This happens in literally the second episode of the series, if we count the two-part premiere as a single episode, which I think we should. The A-plot of that episode, “The Southern Air Temple,” is Aang reckoning with the genocide of his people… but the B-plot?

The B-plot is the introduction of Zhao, and more specifically, his introduction in a way that is calculate to shift the audience, whose introduction to Zuko did NOT engender a ton of sympathy to him, directly and forcefully onto his side. They want Zuko to kick Zhao’s ass.

This continues all through book one and book two. Remember, Zuko is never, ever the main villain of this series. That’s initially Zhao, followed by Azula and Ozai. (Plus various temporary players like Long Feng.) Whenever Zuko isn’t placed into direct conflict with the other protagonists, he’s always written and presented in a way that is careful, VERY VERY careful, not to make him too monstrous, and to make us root for him. He’s placed right next to Iroh, who is designed for people to like, and that reflects back onto Zuko; we want Zuko to be better than he is because we want Iroh to have good things.

1.) 

He made a deal with Aang to leave the Southern Water Tribe alone if Aang went with him. When Aang escaped with help from two of those tribe members, Zuko didn’t demand they go back and destroy what was left of the tribe as revenge. He didn’t even think of it as an option. There was no split second where he went, should I/shouldn’t I?

2.) 

This is repeated. He corners the Avatar somewhere, causes some damage to the area in the ensuing fight, but does not stick around to raze the village/monastery to the ground and kill the people when he doesn’t get what he wants. Doesn’t consider this a necessary action even once.

3.) 

The Iroh&Zuko relationship is juxtaposed with the Zhao&Zuko relationship. Both older men have more power over him. Iroh is a retired War General and Prince who is not banished. Zhao is a Commander in favor of the Firelord, who is also not banished. We could tell early on that Iroh is wise and despite being on the bad side, seems to be pretty chill. We took a liking to him immediately. Zhao is the opposite. He is very much like early!Zuko. Impulsive, rude, loud, cocky, etc… But why is he more annoying? Why do we root for Zuko as opposed to him? 

Because we see what Zuko is like with his Uncle Iroh. Iroh does not rub in the fact that he’s banished. He doesn’t use that when reprimanding him for his attitude or his failings. That is a hot iron and he knows it. It’s to the point where Iroh can bend fire in Zuko’s face and Zuko is perfectly relaxed over it and doesn’t once believe his uncle will hurt him. There is a lot of faith in Iroh, from this angsty teenager, and it’s very obvious with their interactions.

Zhao is not trustworthy from the start. We’re shown this by how both Zuko and Iroh are hesitant to interact with him and don’t want to linger in areas he has control over, for too long. They even lie to him despite him obviously having more favor in the Firelord’s eyes than either of them do. Zhao’s personality opposes both Zuko and Iroh. And as we like Iroh, we want him to win and have nice things, as stated above. But Zuko&Iroh is a package deal. And as Zhao reveals himself more and more to be nasty even if it’s subtle, we want Zuko to win even harder.

And even when Zuko wins and he’s in the prime position to do to Zhao what Ozai did to Zuko for also ‘speaking out of turn’… he doesn’t do it. He walks away. He is the bigger man in that scenario. And Iroh further puts shame onto Zhao when he goes against the sacred rules of the Agni Kai because he can’t handle a loss to a banished teen. We are shown that Zuko follows rules and has honor, which is reinforced by Iroh’s, ‘even in exile, my nephew is more honorable than you’. Iroh’s Word is basically Law at this point. Sf he says it is so, then he must be right and the audience accepts that. He knows Zuko better than us and hopefully we’ll get to understand more as the story progresses.

Already by the 3rd episode, we’re shown that Zuko is in no way the worst person from the Fire Nation. In fact, we’re given a sort of scale now from the four major Fire Nation people we know of. Iroh–Zuko——-Zhao–Firelord.

We’re also hoping that Iroh rubs off on Zuko enough for him to also become wise and learn to chill out.

4.) 

When “The Storm” finally rolls around, we’re pretty invested by then in the Iroh&Zuko relationship and that episode gives us so much more info into Zuko’s character and we are shown that Iroh is right. He has honor and he cares for others. And yet it’s obvious the Firelord doesn’t because we see Zuko do the right thing(protesting the plan to treat new recruits as cannon fodder) in the wrong place, and then his face gets burned off by his father because of it. And further, he’s banished for refusing to fight his own father. What sane parent wants to do battle with their own child? What sane parent banishes their child for speaking out of turn at the defense of their own peoples’ lives? What the fuck is wrong with the Firelord?

Zuko was punished severely for showing compassion and having a kind heart. And Iroh(and the ship crew even) is properly mortified by the punishments his nephew received for it, which in turn affects the audience’s perception of this situation. Iroh doesn’t like it, it’s especially bad then.

Now we start wondering why does Zuko wants to go back to the guy who burned his face off?! Iroh, talk some sense into him! PLEASE!

Halfway through S1, they got us to the point of wanting Zuko to have a redemption arc. 

Not to mention the way the money was made

Like, I get that famous actors have large amounts of money, some of them are even probably overpaid (I have complicated thoughts about how actors are paid because of the nature of acting as a career), but they are exchanging labor for money, and their salaries are an expense involved in making a movie.

But like... an actor is paid for a job. They’re a worker like the rest of us. Bezos isn’t paid for a job, he’s paid for being the person who owns Amazon and despite being obscenely wealthy, he does all sorts of shitty things and to underpay and exploit his workers, and avoid paying taxes, so that more of the money Amazon generates will be profit (worker’s salaries are not profit, they’re a business expense). 

These two mechanisms of acquiring money are fundamentally very different. 

6 million seconds is a little over 69 days

1 trillion seconds is 11,574,074 days, or in other words just under 31,710 YEARS