What's In A Name
Misconception #48: Can’t believe everything you read
This is part of a food series.
To start out talking about pet foods I thought it would be good to talk about what different portions of pet food labels stand for. Certain components of a pet food labels act as legal binding documents between the pet food producer and the consumer. So what components are these?
Designator: States what species the food is designed for (Cat Food, Dog Food)
The Product Name (but not what you think): The percentage rule
If a Product name includes the buzz word “All, 100%”: it is 95% that meat
(example: 100% beef diet)
Just the Meat name = 70% that meat
(Beef diet)
Buzz words of: “Dinner, platter, formula, recipe, entrée.” =25% that meat
(Potato & Beef formula)
Any diet that includes “with” = 3% that meat
(Sweet Potatoes with beef)
“Flavor”= ≤ 1% that meat
(Beef flavored)
Nutrition Statement:
Designates which life stage the diet is targeted for, and if it meets AAFCO standards
Statement like “Complete and Nutritious”, “For all life stages”
Growth
Maintenance
Gestation & Lactation
Complete for all life stages
Additional Statements
Natural: this designation means the diet was derived solely from plant, animal, or mined sources. Many natural diets have added vitamins and minerals which are synthetic. This is a legally defined term.
Organic: The USDA has not yet established its certification program to pet foods but AAFCO does recognize the use of the word with USDA standards. This is a legally defined term.
Holistic: The claim is that the product is made from pure ingredients that the consumer would eat. This term is not legally defined and recognized.
Pet Treats: Pet treats do not have to have any nutritional statement listed.
This post only applies to the USA: the authorities cited (USDA, AAFCO) and labelling laws are US-only.
In Australia, the relevant industry association is PFIAA. The labelling standard is "AS5812 – Manufacturing and Marketing of Pet Food", but it's not published for free.
The parts of the label are:
"Pet food only", and the species.
Nutrition info (carbs, proteins, fats, etc.), same as people food.
Name. The meat name in a pet food means the food is at least 25% that meat, e.g. "Beef dog food" = 25% beef (or more).
Completeness: Whether the food is a complete balanced diet or only part of the diet (e.g. treats). Life stage goes here too. Australia doesn't have its own standard for this, it uses the AAFCO standard.
Directions, e.g. "5kg cat: 1 cup/day". This is a guide, with no legal requirements.
Ingredients. All ingredients (except water), from most to least, including all additives.
Best-before date, weight/volume, company, etc.
This applies to all pet foods, including treats.
Statements like "organic" or "natural" alone don't mean much. "Certified organic", "all-natural ingredients", and particular standards (AS6000 for organic food) are legally defined.

















